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We require appointments for Bridal, Prom, & Pageant. Walk-Ins are always Welcome but there may be a wait . Schedule yours today at 843-692-7022
VOTED #5 BEST DRESS STORE IN THE NATION BY PAGEANT PLANET!
Call us: 843-692-7022
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Occasion
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  • PROM
    +
    • Prom 2025 All
    • Ashley Lauren
    • AVA PRESLEY
    • Colors Dress
    • Ellie Wilde
    • Jonathan Kayne
    • Joshua McKinley by Jonathan Kayne
    • Jovani
    • JVN PROM
    • La Femme
    • Maslavi Collection by Jovani
    • Morilee Prom
    • Sherri Hill
    • Tarik Ediz Prom
  • SHORT FORMAL
    +
    • Jovani Short
    • Jovani Short and Cocktail
    • JVN Short and Cocktail
    • Jonathan Kayne Short
    • La Femme Cocktail
    • Portia & Scarlett
    • Sherri Hill Short
  • COUTURE
    +
    • Ashley Lauren Couture
    • Fernando Wong Couture
    • Jovani Couture
    • Juan Carlos
    • Sherri Hill Couture
    • Tarik Ediz Coutre
  • PAGEANT
    +
    • Pageant All
    • Pageant Swimwear
    • Jamye Shaw
    • Jonathan Kayne Pageant
    • Sherri Hill Pageant
    • Designer Jumpsuits
  • LITTLE GIRLS PAGEANT
    +
    • Little Girl Pageant All
    • Ashley Lauren Kids
    • Sherri Hill Littles
    • Sugar Kayne Littles
  • BRIDAL
    +
    • Bridal accessories
    • Martin Thornburg Bridal Collection
    • Morilee Bridal, Blu
    • Sophia Tolli
  • SPECIAL OCCASION & MOTHER OF THE BRIDE
    +
    • Alex Evenings
    • Alexander by Daymor
    • Feriani Couture
    • Gia Franco
    • Jovani Evening
    • Marsoni
    • MGNY by Morilee
    • Mon Cheri Collections
    • Tadashi Shoji
    • Jovani Evening
  • SHOES
    +
    • Marc Defang Shoes
    • Your Party Shoes
    • Ellie Wilde
    • Jovani Short
    • Jovani Cocktail
    • JVN Homecoming
    • Sherri Hill - Fall
  • ACCESSORIES
    +
    • Stefanie Somers Collection
  • More Styles
    -
    • FOXY BRAND

Jovani Couture

Sort By:
Jovani Couture Collection S67083

S67083 Jovani Couture Collection

$4000  
 
 
Jovani Couture Collection S61342

S61342 Jovani Couture Collection

$3900  
 
 
Jovani Couture Collection S62445

S62445 Jovani Couture Collection

$3900  
 
Jovani Couture Collection S4261

S4261 Jovani Couture Collection

$13600  
 
 
 
 
Jovani Couture Collection S04820

S04820 Jovani Couture Collection

$3600  
 
Jovani Couture Collection S04373

S04373 Jovani Couture Collection

$4800  
 
 
 
 
 
 
Jovani Couture Collection S38441

S38441 Jovani Couture Collection

$10400  
 
Jovani Couture Collection S36413

S36413 Jovani Couture Collection

$10400  
 
Jovani Couture Collection S36352

S36352 Jovani Couture Collection

$5200  
Jovani Couture Collection S04603

S04603 Jovani Couture Collection

$9200  
 
 
 
 
Jovani Couture Collection S39121

S39121 Jovani Couture Collection

$11600  
 
Jovani Couture Collection S39276

S39276 Jovani Couture Collection

$5600  
 
Jovani Couture Collection S62454

S62454 Jovani Couture Collection

$3300  
 
 
Jovani Couture Collection S04601

S04601 Jovani Couture Collection

$3800  
 
 
 
 
 
 
 
 
Jovani Couture Collection S38104

S38104 Jovani Couture Collection

$6400  
 
Jovani Couture Collection S36369

S36369 Jovani Couture Collection

$6400  
 
 
Jovani Couture Collection S24070

S24070 Jovani Couture Collection

$10400  
Jovani Couture Collection S07572

S07572 Jovani Couture Collection

$6800  
 
 
 
 
Jovani Couture Collection S22362

S22362 Jovani Couture Collection

$6800  
 
 
Jovani Couture Collection S39133

S39133 Jovani Couture Collection

$6000  
 
 
Jovani Couture Collection S06347

S06347 Jovani Couture Collection

$5600  
 
 
 
 
 
 
 
 
Jovani Couture Collection S04102

S04102 Jovani Couture Collection

$4800  
 
Jovani Couture Collection S38445

S38445 Jovani Couture Collection

$9600  
 
 
Jovani Couture Collection S37498

S37498 Jovani Couture Collection

$4800  
 
Jovani Couture Collection S37492

S37492 Jovani Couture Collection

$10800  
 
Jovani Couture Collection S38442

S38442 Jovani Couture Collection

$11800  
 
Jovani Couture Collection S68287

S68287 Jovani Couture Collection

$3200  
 
Jovani Couture Collection S38939

S38939 Jovani Couture Collection

$5800  
 
Jovani Couture Collection S38095

S38095 Jovani Couture Collection

$6400  
 
Jovani Couture Collection S67079

S67079 Jovani Couture Collection

$3600  
 
 
 
Jovani Couture Collection S05819

S05819 Jovani Couture Collection

$4800  
 
 
 
Jovani Couture Collection S39128

S39128 Jovani Couture Collection

$5800  
Jovani Couture Collection S39129

S39129 Jovani Couture Collection

$8600  
Jovani Couture Collection S00937

S00937 Jovani Couture Collection

$4800  
 
 
 
 
 
Jovani Couture Collection S4263

S4263 Jovani Couture Collection

$8400  
 
 
Jovani Couture Collection S59005

S59005 Jovani Couture Collection

$7600  
 
 
 
Jovani Couture Collection S00936

S00936 Jovani Couture Collection

$7600  
 
Jovani Couture Collection S38886

S38886 Jovani Couture Collection

$13200  
 
Jovani Couture Collection S38446

S38446 Jovani Couture Collection

$6000  
 
Jovani Couture Collection S62942

S62942 Jovani Couture Collection

$10800  
 
Jovani Couture Collection S07530

S07530 Jovani Couture Collection

$6200  
 
 
 
 
 
Jovani Couture Collection S36443

S36443 Jovani Couture Collection

$7000  
Jovani Couture Collection S04667

S04667 Jovani Couture Collection

$3600  
 
 
 
 
 
 
Jovani Couture Collection S05823

S05823 Jovani Couture Collection

$3900  
Jovani Couture Collection S09554

S09554 Jovani Couture Collection

$7200  
 
Jovani Couture Collection S68289

S68289 Jovani Couture Collection

$4200  
 
Jovani Couture Collection S3524

S3524 Jovani Couture Collection

$9200  
 
 
 
 
Jovani Couture Collection S05822

S05822 Jovani Couture Collection

$7200  
 
 
 
Jovani Couture Collection S65052

S65052 Jovani Couture Collection

$8400  
 
Jovani Couture Collection S40406

S40406 Jovani Couture Collection

$6800  
 
Jovani Couture Collection S2317

S2317 Jovani Couture Collection

$5200  
 
Jovani Couture Collection S04031

S04031 Jovani Couture Collection

$3600  
 
Jovani Couture Collection S22826

S22826 Jovani Couture Collection

$5900  
 
Jovani Couture Collection S05934

S05934 Jovani Couture Collection

$4200  
 
Jovani Couture Collection S38449

S38449 Jovani Couture Collection

$8400  
 
Jovani Couture Collection S23231

S23231 Jovani Couture Collection

$9400  
 
Jovani Couture Collection S63599

S63599 Jovani Couture Collection

$3400  
 
 
 
Jovani Couture Collection S23074

S23074 Jovani Couture Collection

$11600  
 
 
Jovani Signature Collection S51739

S51739 Jovani Signature Collection

$4000  
 
Jovani Signature Collection 99700

99700 Jovani Signature Collection

$6800  
 
Jovani Red Carpet 47780

47780 Jovani Red Carpet

 
 
Jovani Red Carpet 57931

57931 Jovani Red Carpet

$998  
 
 
62
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About the Shop

APPOINTMENTS ARE HIGHLY RECOMMENDED at this time if you would like a more one on one experience with one of our personal stylists. Otherwise, walk ins are welcome, but please understand there may be a wait. CALL TODAY TO BOOK YOUR TIME SLOT TO SHOP FOR PROM, PAGEANT, BRIDAL, SOCIAL OCCASION OR MOTHER OF BRIDE/GROOM. Remember, when you are away, you can still play, on our very special and wonderful website! P.S. - Foxy Lady was voted #5 BEST DRESS STORE in the USA!

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Hours

Monday - Saturday 10am - 5:00PM

CLOSED MEMORIAL DAY

CLOSED JULY 4TH

CLOSED THANKSGIVING DAY

CLOSED CHRISTMAS DAY

CLOSED NEW YEAR'S DAY

843-692-7022
Customer Service
  • Contact Us
  • Returns- No returns on Formal Wear including Prom, Pageant, Bridal, or Mother of dresses
Information
  • About Us
  • Online Sales Policy
  • BRIDAL SUITE- Appointments are required . It is a private suite and Foxy Lady wants to give each bride personal attention.
  • PAGEANT SUITE- appointments are required. Its a private suite and Foxy Lady wants each girl to have that personal attention.
My Account
  • My Account
  • Order History
Visit Us
APPOINTMENTS are recommended for all events
4101 North Kings HWY Myrtle Beach, SC 29577
*By 38th Avenue beside Dollar Tree, inside Village Square
PLEASE CALL TO BOOK FOR BRIDAL ABD PAGEANT APPOINTMENTS
  • Collections
  • About Us
  • Little Girls
  • Our Brides
  • Couture Favorites
  • Winner's Page
  • Our Mothers
  • Foxy Glam
Search Only in this Category
+Price Filter:
+Search In-Stock by Size
Select up to 3 sizes
Filter for In-Store Stock


+Narrow by Feature
Occasion
Type
Feature
Back Style
Color Scheme
Embellishment
Fabric
Hemline/Train
Neckline
Silhouette
Sleeve
Straps


+Narrow by Color


PROM

  • Prom 2025 All
  • Ashley Lauren
  • AVA PRESLEY
  • Colors Dress
  • Ellie Wilde
  • Jonathan Kayne
  • Joshua McKinley by Jonathan Kayne
  • Jovani
  • JVN PROM
  • La Femme
  • Maslavi Collection by Jovani
  • Morilee Prom
  • Sherri Hill
  • Tarik Ediz Prom

SHORT FORMAL

  • Jovani Short
  • Jovani Short and Cocktail
  • JVN Short and Cocktail
  • Jonathan Kayne Short
  • La Femme Cocktail
  • Portia & Scarlett
  • Sherri Hill Short

COUTURE

  • Ashley Lauren Couture
  • Fernando Wong Couture
  • Jovani Couture
  • Juan Carlos
  • Sherri Hill Couture
  • Tarik Ediz Coutre

PAGEANT

  • Pageant All
  • Pageant Swimwear
  • Jamye Shaw
  • Jonathan Kayne Pageant
  • Sherri Hill Pageant
  • Designer Jumpsuits

LITTLE GIRLS PAGEANT

  • Little Girl Pageant All
  • Ashley Lauren Kids
  • Sherri Hill Littles
  • Sugar Kayne Littles

BRIDAL

  • Bridal accessories
  • Martin Thornburg Bridal Collection
  • Morilee Bridal, Blu
  • Sophia Tolli

SPECIAL OCCASION & MOTHER OF THE BRIDE

  • Alex Evenings
  • Alexander by Daymor
  • Feriani Couture
  • Gia Franco
  • Jovani Evening
  • Marsoni
  • MGNY by Morilee
  • Mon Cheri Collections
  • Tadashi Shoji
  • Jovani Evening

SHOES

  • Marc Defang Shoes
  • Your Party Shoes
  • Ellie Wilde
  • Jovani Short
  • Jovani Cocktail
  • JVN Homecoming
  • Sherri Hill - Fall

ACCESSORIES

  • Stefanie Somers Collection

More Styles

  • FOXY BRAND