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We require appointments for Bridal, Prom, & Pageant. Walk-Ins are always Welcome but there may be a wait . Schedule yours today at 843-692-7022
VOTED #5 BEST DRESS STORE IN THE NATION BY PAGEANT PLANET!
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  • PROM
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    • Prom 2025 All
    • Ashley Lauren
    • AVA PRESLEY
    • Colors Dress
    • Ellie Wilde
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    • Joshua McKinley by Jonathan Kayne
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  • SHORT FORMAL
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  • COUTURE
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    • Ashley Lauren Couture
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    • Pageant All
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    • Jamye Shaw
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    • Designer Jumpsuits
  • LITTLE GIRLS PAGEANT
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    • Little Girl Pageant All
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  • BRIDAL
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    • Bridal accessories
    • Martin Thornburg Bridal Collection
    • Morilee Bridal, Blu
    • Sophia Tolli
  • SPECIAL OCCASION & MOTHER OF THE BRIDE
    +
    • Alex Evenings
    • Alexander by Daymor
    • Feriani Couture
    • Gia Franco
    • Jovani Evening
    • Marsoni
    • MGNY by Morilee
    • Mon Cheri Collections
    • Tadashi Shoji
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  • SHOES
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    • Marc Defang Shoes
    • Your Party Shoes
    • Ellie Wilde
    • Jovani Short
    • Jovani Cocktail
    • JVN Homecoming
    • Sherri Hill - Fall
  • ACCESSORIES
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    • Stefanie Somers Collection
  • More Styles
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    • FOXY BRAND

Maslavi Collection by Jovani

The MASLAVI Collection is a reflection. A reflection of the past and a vision of the future. As the newest venture for the New York-based fashion house Jovani, MASLAVI brings forth a new look to the market; one that is rooted in Jovani's 35-year history. Established in 1979 by Jacob Maslavi, Jovani has continued to expand and develop into a company that doesn't just make dresses for one type of woman, but for every woman. With MASLAVI, Jacob's sons, Saul and Abraham, plan to bring Jovani's signature touch to the ready-to-wear market. "We named the line after our father," said co-owner and Vice President, Abraham Maslavi. "He was an image of elegance, an image of generosity; a true visionary. MASLAVI is a reflection of him and his vision."
Sort By:
Jovani Contemporary M02807

M02807 Jovani Contemporary

$550  
 
 
Jovani Contemporary 02637

02637 Jovani Contemporary

$750  
 
 
 
 
 
 
 
 
Jovani Contemporary 00762

00762 Jovani Contemporary

$700  
 
 
 
 
 
 
 
 
Jovani Contemporary 40302

40302 Jovani Contemporary

$590  
 
 
 
Jovani Contemporary 06922

06922 Jovani Contemporary

$770  
 
 
 
 
 
 
 
Jovani Contemporary 03529

03529 Jovani Contemporary

$700  
 
 
 
 
 
 
Jovani Contemporary 23336

23336 Jovani Contemporary

$850  
 
 
 
Jovani Contemporary 07227

07227 Jovani Contemporary

$750  
 
 
 
 
 
Jovani Contemporary 43567

43567 Jovani Contemporary

$598  
 
 
 
 
 
 
 
 
 
Jovani Contemporary 22590

22590 Jovani Contemporary

$700  
 
 
 
 
Jovani Contemporary 03828

03828 Jovani Contemporary

$680  
 
 
 
 
 
Jovani Contemporary 39855

39855 Jovani Contemporary

$598  
 
 
 
 
 
Jovani Contemporary 23004

23004 Jovani Contemporary

$680  
 
Jovani Contemporary 39972

39972 Jovani Contemporary

$570  
 
 
 
 
 
Jovani Contemporary 39961

39961 Jovani Contemporary

$680  
 
 
 
 
 
 
 
 
Jovani Contemporary 39755

39755 Jovani Contemporary

$850  
 
 
 
 
 
Jovani Contemporary 23735

23735 Jovani Contemporary

$290  
 
 
 
Jovani Contemporary 39840

39840 Jovani Contemporary

$790  
 
 
 
 
Jovani Contemporary 26318

26318 Jovani Contemporary

$790  
 
 
 
 
Jovani Contemporary 1867

1867 Jovani Contemporary

$640  
 
 
 
 
 
 
Jovani Contemporary 26144

26144 Jovani Contemporary

$790  
 
 
 
 
 
 
Jovani Contemporary 25742

25742 Jovani Contemporary

$790  
 
 
Jovani Contemporary 25743

25743 Jovani Contemporary

$750  
 
 
 
 
 
 
Jovani Contemporary 22589

22589 Jovani Contemporary

$680  
 
 
 
Jovani Contemporary 68693

68693 Jovani Contemporary

$250  
 
 
Jovani Contemporary 39075

39075 Jovani Contemporary

$750  
 
 
Jovani Contemporary 40185

40185 Jovani Contemporary

$550  
 
 
 
Jovani Contemporary 40292

40292 Jovani Contemporary

$790  
 
 
 
Jovani Contemporary 40283

40283 Jovani Contemporary

$590  
 
 
 
 
 
 
Jovani Contemporary 37160

37160 Jovani Contemporary

$700  
 
 
Jovani Contemporary 39516

39516 Jovani Contemporary

$750  
 
 
 
 
Jovani Contemporary 43778

43778 Jovani Contemporary

$680  
 
 
 
 
Jovani Contemporary 39108

39108 Jovani Contemporary

$550  
 
 
 
Jovani Contemporary 36595

36595 Jovani Contemporary

$950  
 
 
Jovani Contemporary 22781

22781 Jovani Contemporary

$1300  
 
 
Jovani Contemporary 42522

42522 Jovani Contemporary

$750  
 
 
 
 
 
Jovani Contemporary 38926

38926 Jovani Contemporary

$680  
 
 
 
 
 
Jovani Contemporary 41052

41052 Jovani Contemporary

$650  
 
 
 
 
Jovani Contemporary 26080

26080 Jovani Contemporary

$700  
 
 
 
Jovani Contemporary 39726

39726 Jovani Contemporary

$900  
 
 
Jovani Contemporary 43755

43755 Jovani Contemporary

$598  
 
 
Jovani Contemporary 44192

44192 Jovani Contemporary

$590  
 
 
Jovani Contemporary 39720

39720 Jovani Contemporary

$680  
 
 
Jovani Contemporary 40097

40097 Jovani Contemporary

$680  
 
 
 
 
 
Jovani Contemporary 24619

24619 Jovani Contemporary

$790  
 
 
Jovani Contemporary 24570

24570 Jovani Contemporary

$590  
 
Jovani Contemporary 06855

06855 Jovani Contemporary

$550  
 
Jovani Contemporary 07961

07961 Jovani Contemporary

$570  
 
 
Jovani Contemporary 42120

42120 Jovani Contemporary

$798  
 
 
 
 
Jovani Contemporary 42378

42378 Jovani Contemporary

$530  
 
 
 
 
Jovani Contemporary 40712

40712 Jovani Contemporary

$698  
 
 
Jovani Contemporary 42576

42576 Jovani Contemporary

$640  
 
 
 
Jovani Contemporary 37090

37090 Jovani Contemporary

$700  
 
 
 
Jovani Contemporary 39375

39375 Jovani Contemporary

$680  
 
 
 
 
 
Jovani Contemporary 43131

43131 Jovani Contemporary

$518  
 
 
Jovani Contemporary 39775

39775 Jovani Contemporary

$590  
 
 
 
Jovani Contemporary 42466

42466 Jovani Contemporary

$598  
 
 
 
Jovani Contemporary 25886

25886 Jovani Contemporary

$700  
 
 
 
 
Jovani Contemporary 05257

05257 Jovani Contemporary

$770  
 
 
 
Jovani Contemporary 39074

39074 Jovani Contemporary

$790  
 
 
Jovani Contemporary 39639

39639 Jovani Contemporary

$500  
 
 
 
 
Jovani Contemporary 44917

44917 Jovani Contemporary

$790  
 
 
 
Jovani Contemporary 40659

40659 Jovani Contemporary

$500  
 
Jovani Contemporary 39888

39888 Jovani Contemporary

$550  
 
 
Jovani Contemporary 24623

24623 Jovani Contemporary

$640  
 
 
Jovani Contemporary 25840

25840 Jovani Contemporary

$750  
 
 
 
 
Jovani Contemporary 39638

39638 Jovani Contemporary

$390  
 
 
Jovani Contemporary 40713

40713 Jovani Contemporary

$670  
 
 
Jovani Contemporary 42124

42124 Jovani Contemporary

$640  
 
 
Jovani Contemporary 42801

42801 Jovani Contemporary

$590  
 
 
Jovani Contemporary 23026

23026 Jovani Contemporary

$720  
 
 
 
Jovani Contemporary M55211

M55211 Jovani Contemporary

$680  
 
 
Jovani Contemporary 42404

42404 Jovani Contemporary

$530  
 
Jovani Contemporary 38081

38081 Jovani Contemporary

$680  
 
 
 
 
 
Jovani Contemporary 38084

38084 Jovani Contemporary

$730  
 
 
Jovani Contemporary 38083

38083 Jovani Contemporary

$640  
 
 
 
 
 
 
 
Jovani Contemporary 42122

42122 Jovani Contemporary

$798  
 
 
Jovani Contemporary 38082

38082 Jovani Contemporary

$750  
 
 
 
Jovani Contemporary 36692

36692 Jovani Contemporary

$680  
 
 
Jovani Contemporary 24621

24621 Jovani Contemporary

$900  
 
Jovani Contemporary 07921

07921 Jovani Contemporary

$900  
 
Jovani Contemporary 23002

23002 Jovani Contemporary

$790  
 
 
Jovani Contemporary 40840

40840 Jovani Contemporary

$598  
 
Jovani Contemporary 40933

40933 Jovani Contemporary

$1100  
 
 
Jovani Contemporary 34404

34404 Jovani Contemporary

$790  
 
 
Jovani Contemporary 40662

40662 Jovani Contemporary

$640  
 
 
 
Jovani Contemporary 39983

39983 Jovani Contemporary

$640  
 
 
Jovani Contemporary 39801

39801 Jovani Contemporary

$590  
 
 
 
Jovani Contemporary 40300

40300 Jovani Contemporary

$680  
 
 
 
 
 
Jovani Contemporary 39802

39802 Jovani Contemporary

$680  
 
 
Jovani Contemporary 39374

39374 Jovani Contemporary

$770  
 
 
 
 
 
Jovani Contemporary 39244

39244 Jovani Contemporary

$700  
 
 
 
 
 
Jovani Contemporary 25741

25741 Jovani Contemporary

$640  
 
 
Jovani Contemporary 37363

37363 Jovani Contemporary

$590  
 
 
Jovani Contemporary 22780

22780 Jovani Contemporary

$590  
 
Jovani Contemporary 42393

42393 Jovani Contemporary

$550  
 
267
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About the Shop

APPOINTMENTS ARE HIGHLY RECOMMENDED at this time if you would like a more one on one experience with one of our personal stylists. Otherwise, walk ins are welcome, but please understand there may be a wait. CALL TODAY TO BOOK YOUR TIME SLOT TO SHOP FOR PROM, PAGEANT, BRIDAL, SOCIAL OCCASION OR MOTHER OF BRIDE/GROOM. Remember, when you are away, you can still play, on our very special and wonderful website! P.S. - Foxy Lady was voted #5 BEST DRESS STORE in the USA!

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Monday - Saturday 10am - 5:00PM

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843-692-7022
Customer Service
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  • Returns- No returns on Formal Wear including Prom, Pageant, Bridal, or Mother of dresses
Information
  • About Us
  • Online Sales Policy
  • BRIDAL SUITE- Appointments are required . It is a private suite and Foxy Lady wants to give each bride personal attention.
  • PAGEANT SUITE- appointments are required. Its a private suite and Foxy Lady wants each girl to have that personal attention.
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Visit Us
APPOINTMENTS are recommended for all events
4101 North Kings HWY Myrtle Beach, SC 29577
*By 38th Avenue beside Dollar Tree, inside Village Square
PLEASE CALL TO BOOK FOR BRIDAL ABD PAGEANT APPOINTMENTS
  • Collections
  • About Us
  • Little Girls
  • Our Brides
  • Couture Favorites
  • Winner's Page
  • Our Mothers
  • Foxy Glam
Search Only in this Category
+Price Filter:
+Search In-Stock by Size
Select up to 3 sizes
Filter for In-Store Stock


+Narrow by Feature
Occasion
Type
Feature
Back Style
Color Scheme
Embellishment
Fabric
Hemline/Train
Neckline
Silhouette
Sleeve
Straps


+Narrow by Color


PROM

  • Prom 2025 All
  • Ashley Lauren
  • AVA PRESLEY
  • Colors Dress
  • Ellie Wilde
  • Jonathan Kayne
  • Joshua McKinley by Jonathan Kayne
  • Jovani
  • JVN PROM
  • Maslavi Collection by Jovani
  • Morilee Prom
  • Sherri Hill
  • Tarik Ediz Prom

SHORT FORMAL

  • Jovani Short
  • Jovani Short and Cocktail
  • JVN Short and Cocktail
  • Jonathan Kayne Short
  • Portia & Scarlett
  • Sherri Hill Short

COUTURE

  • Ashley Lauren Couture
  • Fernando Wong Couture
  • Jovani Couture
  • Juan Carlos
  • Sherri Hill Couture
  • Tarik Ediz Coutre

PAGEANT

  • Pageant All
  • Pageant Swimwear
  • Jamye Shaw
  • Jonathan Kayne Pageant
  • Sherri Hill Pageant
  • Designer Jumpsuits

LITTLE GIRLS PAGEANT

  • Little Girl Pageant All
  • Ashley Lauren Kids
  • Sherri Hill Littles
  • Sugar Kayne Littles

BRIDAL

  • Bridal accessories
  • Martin Thornburg Bridal Collection
  • Morilee Bridal, Blu
  • Sophia Tolli

SPECIAL OCCASION & MOTHER OF THE BRIDE

  • Alex Evenings
  • Alexander by Daymor
  • Feriani Couture
  • Gia Franco
  • Jovani Evening
  • Marsoni
  • MGNY by Morilee
  • Mon Cheri Collections
  • Tadashi Shoji
  • Jovani Evening

SHOES

  • Marc Defang Shoes
  • Your Party Shoes
  • Ellie Wilde
  • Jovani Short
  • Jovani Cocktail
  • JVN Homecoming
  • Sherri Hill - Fall

ACCESSORIES

  • Stefanie Somers Collection

More Styles

  • FOXY BRAND