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We require appointments for Homecoming, Bridal, Prom, Mother Of, and Pageant. Walk-Ins are always Welcome but there may be a wait . Schedule your appointment today at 843-692-7022 to assure your stylist.
VOTED #5 BEST DRESS STORE IN THE NATION BY PAGEANT PLANET!
Call us: 843-692-7022
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  • PROM
    +
    • Prom 2026 All
    • Ashley Lauren
    • AVA PRESLEY
    • Ellie Wilde
    • Jonathan Kayne
    • Joshua McKinley by Jonathan Kayne
    • Jovani Prom
    • JVN PROM
    • Le Femme Prom
    • Maslavi Collection by Jovani
    • Sherri Hill
    • Sherri Hill - Fall
    • Tarik Ediz Prom
  • SHORT FORMAL
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    • Ava Presley Homecoming
    • Jovani Short
    • Jovani Short and Cocktail
    • JVN Short and Cocktail
    • Jonathan Kayne Short
    • Portia & Scarlett
    • Sherri Hill Short
  • COUTURE
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    • Ashley Lauren Couture
    • Fernando Wong Couture
    • Juan Carlos
    • Sherri Hill Couture
    • Tarik Ediz Coutre
  • PAGEANT
    +
    • Pageant All
    • Pageant Swimwear
    • Jamye Shaw
    • Jonathan Kayne Pageant
    • Sherri Hill Pageant
    • Designer Jumpsuits
  • LITTLE GIRLS PAGEANT
    +
    • Little Girl Pageant All
    • Ashley Lauren Kids
    • Ava Presley Little Girl Pageant
    • Sugar Kayne Littles
  • BRIDAL
    +
    • Bridal accessories
    • Martin Thornburg Bridal Collection
    • Morilee Bridal, Blu
    • Sophia Tolli
  • SPECIAL OCCASION & MOTHER OF THE BRIDE
    +
    • Alex Evenings
    • Alexander by Daymor
    • Feriani Couture
    • Gia Franco
    • Jovani Evening
    • Marsoni
    • MGNY by Morilee
    • Tadashi Shoji
    • Jovani Evening
  • More Styles
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    • FOXY BRAND

Maslavi Collection by Jovani

The MASLAVI Collection is a reflection. A reflection of the past and a vision of the future. As the newest venture for the New York-based fashion house Jovani, MASLAVI brings forth a new look to the market; one that is rooted in Jovani's 35-year history. Established in 1979 by Jacob Maslavi, Jovani has continued to expand and develop into a company that doesn't just make dresses for one type of woman, but for every woman. With MASLAVI, Jacob's sons, Saul and Abraham, plan to bring Jovani's signature touch to the ready-to-wear market. "We named the line after our father," said co-owner and Vice President, Abraham Maslavi. "He was an image of elegance, an image of generosity; a true visionary. MASLAVI is a reflection of him and his vision."
Sort By:
Jovani Contemporary 47463

47463 Jovani Contemporary

$649  
 
Jovani Contemporary 45445

45445 Jovani Contemporary

$440  
 
 
 
 
 
Jovani Contemporary 43567

43567 Jovani Contemporary

$748  
 
 
 
 
 
 
 
 
 
Jovani Contemporary 40302

40302 Jovani Contemporary

$704  
 
 
 
Jovani Contemporary 45874

45874 Jovani Contemporary

$748  
 
 
 
Jovani Contemporary 47000

47000 Jovani Contemporary

$748  
 
 
 
Jovani Contemporary 43778

43778 Jovani Contemporary

$748  
 
 
 
 
 
 
Jovani Contemporary 23336

23336 Jovani Contemporary

$935  
 
 
 
Jovani Contemporary 39855

39855 Jovani Contemporary

$658  
 
 
 
 
 
Jovani Contemporary 46901

46901 Jovani Contemporary

$605  
 
 
 
 
Jovani Contemporary M04827

M04827 Jovani Contemporary

$506  
 
Jovani Contemporary 39755

39755 Jovani Contemporary

$935  
 
 
 
 
 
Jovani Contemporary 39961

39961 Jovani Contemporary

$748  
 
 
 
 
 
 
 
 
Jovani Contemporary 22590

22590 Jovani Contemporary

$770  
 
 
 
 
Jovani Contemporary 45459

45459 Jovani Contemporary

$649  
 
 
 
 
Jovani Contemporary 45151

45151 Jovani Contemporary

$759  
 
 
 
 
 
Jovani Contemporary 45635

45635 Jovani Contemporary

$539  
 
 
Jovani Contemporary 47234

47234 Jovani Contemporary

$770  
 
 
 
 
 
 
 
 
Jovani Contemporary 39840

39840 Jovani Contemporary

$869  
 
 
 
 
Jovani Contemporary 39972

39972 Jovani Contemporary

$627  
 
 
 
 
 
Jovani Contemporary 43042

43042 Jovani Contemporary

$550  
 
 
Jovani Contemporary 46304

46304 Jovani Contemporary

$704  
 
 
 
 
 
Jovani Contemporary 47615

47615 Jovani Contemporary

$990  
 
 
 
 
Jovani Contemporary 45451

45451 Jovani Contemporary

$649  
 
 
Jovani Contemporary 46557

46557 Jovani Contemporary

$484  
 
 
Jovani Contemporary 46579

46579 Jovani Contemporary

$770  
 
 
Jovani Contemporary 25742

25742 Jovani Contemporary

$869  
 
 
Jovani Contemporary 39969

39969 Jovani Contemporary

$869  
 
 
 
 
Jovani Contemporary 44680

44680 Jovani Contemporary

$704  
 
Jovani Contemporary 45152

45152 Jovani Contemporary

$649  
 
 
 
 
 
 
Jovani Contemporary 42522

42522 Jovani Contemporary

$825  
 
 
 
 
 
Jovani Contemporary 26318

26318 Jovani Contemporary

$935  
 
 
 
 
Jovani Contemporary 25743

25743 Jovani Contemporary

$825  
 
 
 
 
 
 
Jovani Contemporary 45105

45105 Jovani Contemporary

$704  
 
 
 
 
Jovani Contemporary 46992

46992 Jovani Contemporary

$935  
 
 
Jovani Contemporary 22589

22589 Jovani Contemporary

$748  
 
 
 
Jovani Contemporary 23003

23003 Jovani Contemporary

$649  
 
Jovani Contemporary 22781

22781 Jovani Contemporary

$1430  
 
 
Jovani Contemporary 45249

45249 Jovani Contemporary

$935  
 
 
 
 
Jovani Contemporary 39075

39075 Jovani Contemporary

$825  
 
 
Jovani Contemporary 40283

40283 Jovani Contemporary

$649  
 
 
 
 
 
 
Jovani Contemporary 39108

39108 Jovani Contemporary

$605  
 
 
 
Jovani Contemporary 45106

45106 Jovani Contemporary

$770  
 
 
 
 
 
Jovani Contemporary 46005

46005 Jovani Contemporary

$649  
 
 
 
Jovani Contemporary 46782

46782 Jovani Contemporary

$990  
 
 
Jovani Contemporary 46840

46840 Jovani Contemporary

$748  
 
 
 
Jovani Contemporary 42378

42378 Jovani Contemporary

$583  
 
 
 
 
Jovani Contemporary 39074

39074 Jovani Contemporary

$869  
 
 
Jovani Contemporary 43755

43755 Jovani Contemporary

$704  
 
 
 
Jovani Contemporary 39516

39516 Jovani Contemporary

$825  
 
 
 
 
Jovani Contemporary 38081

38081 Jovani Contemporary

$748  
 
 
 
 
 
Jovani Contemporary 39720

39720 Jovani Contemporary

$748  
 
 
Jovani Contemporary 42121

42121 Jovani Contemporary

$935  
 
 
 
 
Jovani Contemporary 38926

38926 Jovani Contemporary

$748  
 
 
 
 
 
Jovani Contemporary 26144

26144 Jovani Contemporary

$869  
 
 
 
 
 
 
Jovani Contemporary 39375

39375 Jovani Contemporary

$748  
 
 
 
 
 
Jovani Contemporary 23735

23735 Jovani Contemporary

$319  
 
 
 
Jovani Contemporary 42706

42706 Jovani Contemporary

$825  
 
 
 
 
 
Jovani Contemporary 46558

46558 Jovani Contemporary

$748  
 
 
 
 
Jovani Contemporary 40185

40185 Jovani Contemporary

$649  
 
 
 
Jovani Contemporary 40097

40097 Jovani Contemporary

$748  
 
 
 
 
 
Jovani Contemporary 41052

41052 Jovani Contemporary

$715  
 
 
 
 
 
Jovani Contemporary 24623

24623 Jovani Contemporary

$704  
 
 
Jovani Contemporary 39775

39775 Jovani Contemporary

$704  
 
 
 
 
Jovani Contemporary 40136

40136 Jovani Contemporary

$548  
 
 
Jovani Contemporary 45177

45177 Jovani Contemporary

$770  
 
 
 
 
 
Jovani Contemporary 45252

45252 Jovani Contemporary

$748  
 
Jovani Contemporary 45558

45558 Jovani Contemporary

$517  
 
 
 
 
 
Jovani Contemporary 46589

46589 Jovani Contemporary

$550  
 
 
Jovani Contemporary 43773

43773 Jovani Contemporary

$748  
 
 
 
 
Jovani Contemporary 37090

37090 Jovani Contemporary

$770  
 
 
 
Jovani Contemporary 43131

43131 Jovani Contemporary

$570  
 
 
Jovani Contemporary 42466

42466 Jovani Contemporary

$748  
 
 
 
Jovani Contemporary 36595

36595 Jovani Contemporary

$1045  
 
 
Jovani Contemporary 24570

24570 Jovani Contemporary

$649  
 
Jovani Contemporary 23004

23004 Jovani Contemporary

$748  
 
Jovani Contemporary 46007

46007 Jovani Contemporary

$759  
 
 
 
Jovani Contemporary 46781

46781 Jovani Contemporary

$990  
 
Jovani Contemporary 47233

47233 Jovani Contemporary

$748  
 
 
 
 
Jovani Contemporary 42120

42120 Jovani Contemporary

$878  
 
 
 
 
Jovani Contemporary 39726

39726 Jovani Contemporary

$990  
 
 
Jovani Contemporary 40712

40712 Jovani Contemporary

$768  
 
 
 
Jovani Contemporary 44192

44192 Jovani Contemporary

$649  
 
 
Jovani Contemporary 39639

39639 Jovani Contemporary

$550  
 
 
 
 
Jovani Contemporary 34404

34404 Jovani Contemporary

$869  
 
 
Jovani Contemporary 40292

40292 Jovani Contemporary

$869  
 
 
 
Jovani Contemporary 44224

44224 Jovani Contemporary

$869  
 
Jovani Contemporary 38082

38082 Jovani Contemporary

$825  
 
 
 
Jovani Contemporary 42560

42560 Jovani Contemporary

$704  
 
 
 
 
 
Jovani Contemporary 44462

44462 Jovani Contemporary

$649  
 
Jovani Contemporary 45171

45171 Jovani Contemporary

$748  
 
 
 
 
 
 
 
Jovani Contemporary 46580

46580 Jovani Contemporary

$990  
 
 
Jovani Contemporary 39638

39638 Jovani Contemporary

$429  
 
 
Jovani Contemporary 38084

38084 Jovani Contemporary

$803  
 
 
Jovani Contemporary 42124

42124 Jovani Contemporary

$704  
 
 
Jovani Contemporary 42576

42576 Jovani Contemporary

$759  
 
 
 
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About the Shop

APPOINTMENTS ARE HIGHLY RECOMMENDED at this time if you would like a more one on one experience with one of our personal stylists. Otherwise, walk ins are welcome, but please understand there may be a wait. CALL TODAY TO BOOK YOUR TIME SLOT TO SHOP FOR HOMECOMING, PROM, PAGEANT, BRIDAL, SOCIAL OCCASION OR MOTHER OF BRIDE/GROOM. Remember, when you are away, you can still play, on our very special and wonderful website! P.S. - Foxy Lady was voted #5 BEST DRESS STORE in the USA!

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Monday - Saturday 10am - 5:00PM

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CLOSED CHRISTMAS EVE

CLOSED CHRISTMAS DAY

CLOSED NEW YEAR'S DAY

843-692-7022
Customer Service
  • Contact Us
  • Returns- No returns on Formal Wear including Prom, Pageant, Bridal, or Mother of dresses
Information
  • About Us
  • Online Sales Policy
  • BRIDAL SUITE- Appointments are required . It is a private suite and Foxy Lady wants to give each bride personal attention.
  • PAGEANT SUITE- appointments are required. Its a private suite and Foxy Lady wants each girl to have that personal attention.
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Visit Us
APPOINTMENTS are recommended for all events
4101 North Kings HWY Myrtle Beach, SC 29577
*By 38th Avenue beside Dollar Tree, inside Village Square
PLEASE CALL TO BOOK FOR BRIDAL AND PAGEANT APPOINTMENTS
  • Collections
  • About Us
  • Little Girls
  • Our Brides
  • Couture Favorites
  • Winner's Page
  • Our Mothers
  • Foxy Glam
Search Only in this Category
+Price Filter:
+Search In-Stock by Size
Select up to 3 sizes
Filter for In-Store Stock


+Narrow by Feature
Occasion
Type
Feature
Back Style
Color Scheme
Embellishment
Fabric
Hemline/Train
Neckline
Silhouette
Sleeve
Straps


+Narrow by Color


PROM

  • Prom 2026 All
  • Ashley Lauren
  • AVA PRESLEY
  • Ellie Wilde
  • Jonathan Kayne
  • Joshua McKinley by Jonathan Kayne
  • Jovani Prom
  • JVN PROM
  • Le Femme Prom
  • Maslavi Collection by Jovani
  • Sherri Hill
  • Sherri Hill - Fall
  • Tarik Ediz Prom

SHORT FORMAL

  • Ava Presley Homecoming
  • Jovani Short
  • Jovani Short and Cocktail
  • JVN Short and Cocktail
  • Jonathan Kayne Short
  • Portia & Scarlett
  • Sherri Hill Short

COUTURE

  • Ashley Lauren Couture
  • Fernando Wong Couture
  • Juan Carlos
  • Sherri Hill Couture
  • Tarik Ediz Coutre

PAGEANT

  • Pageant All
  • Pageant Swimwear
  • Jamye Shaw
  • Jonathan Kayne Pageant
  • Sherri Hill Pageant
  • Designer Jumpsuits

LITTLE GIRLS PAGEANT

  • Little Girl Pageant All
  • Ashley Lauren Kids
  • Ava Presley Little Girl Pageant
  • Sugar Kayne Littles

BRIDAL

  • Bridal accessories
  • Martin Thornburg Bridal Collection
  • Morilee Bridal, Blu
  • Sophia Tolli

SPECIAL OCCASION & MOTHER OF THE BRIDE

  • Alex Evenings
  • Alexander by Daymor
  • Feriani Couture
  • Gia Franco
  • Jovani Evening
  • Marsoni
  • MGNY by Morilee
  • Tadashi Shoji
  • Jovani Evening

More Styles

  • FOXY BRAND