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We require appointments for Homecoming, Bridal, Prom, Mother Of, and Pageant. Walk-Ins are always Welcome but there may be a wait . Schedule your appointment today at 843-692-7022 to assure your stylist.
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PROM
  • Prom 2027 All
  • Ashley Lauren
  • AVA PRESLEY
  • Colors Dress - Prom
  • Ellie Wilde
  • Jonathan Kayne
  • Joshua McKinley by Jonathan Kayne
  • Jovani Prom
  • JVN PROM
  • Le Femme Prom
  • Maslavi Collection by Jovani
  • Sherri Hill
  • Sherri Hill - Fall
  • Tarik Ediz Prom
SHORT FORMAL
  • Ava Presley Homecoming
  • Jovani Short
  • Jovani Short and Cocktail
  • JVN Short and Cocktail
  • Jonathan Kayne Short
  • Portia & Scarlett
  • Sherri Hill Short
COUTURE
  • Ashley Lauren Couture
  • Fernando Wong Couture
  • Juan Carlos
  • Sherri Hill Couture
  • Tarik Ediz Coutre
PAGEANT
  • Pageant All
  • Pageant Swimwear
  • Jamye Shaw
  • Jonathan Kayne Pageant
  • Sherri Hill Pageant
  • Designer Jumpsuits
LITTLE GIRLS PAGEANT
  • Little Girl Pageant All
  • Ashley Lauren Kids
  • Ava Presley Little Girl Pageant
  • Sugar Kayne Littles
BRIDAL
  • Bridal accessories
  • Martin Thornburg Bridal Collection
  • Morilee Bridal, Blu
  • Sophia Tolli
SPECIAL OCCASION & MOTHER OF THE BRIDE
  • Alex Evenings
  • Alexander by Daymor
  • Colors Dress - Marsoni
  • Colors Dress - Rina di Montella
  • Feriani Couture
  • Gia Franco
  • Jovani Evening
  • MGNY by Morilee
  • Tadashi Shoji
  • Jovani Evening
More Styles
  • FOXY BRAND

Maslavi Collection by Jovani

The MASLAVI Collection is a reflection. A reflection of the past and a vision of the future. As the newest venture for the New York-based fashion house Jovani, MASLAVI brings forth a new look to the market; one that is rooted in Jovani's 35-year history. Established in 1979 by Jacob Maslavi, Jovani has continued to expand and develop into a company that doesn't just make dresses for one type of woman, but for every woman. With MASLAVI, Jacob's sons, Saul and Abraham, plan to bring Jovani's signature touch to the ready-to-wear market. "We named the line after our father," said co-owner and Vice President, Abraham Maslavi. "He was an image of elegance, an image of generosity; a true visionary. MASLAVI is a reflection of him and his vision."
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Styles

46900 Jovani Contemporary

46900 Jovani Contemporary

$990
40839 Jovani Contemporary

40839 Jovani Contemporary

$636
40897 Jovani Contemporary

40897 Jovani Contemporary

$990
39750 Jovani Contemporary

39750 Jovani Contemporary

$605
25750 Jovani Contemporary

25750 Jovani Contemporary

$1089
42432 Jovani Contemporary

42432 Jovani Contemporary

$748
24649 Jovani Contemporary

24649 Jovani Contemporary

$658
24650 Jovani Contemporary

24650 Jovani Contemporary

$704
42147 Jovani Contemporary

42147 Jovani Contemporary

$704
39888 Jovani Contemporary

39888 Jovani Contemporary

$605
25904 Jovani Contemporary

25904 Jovani Contemporary

$770
6922 Jovani Contemporary

6922 Jovani Contemporary

$847
9017 Jovani Contemporary

9017 Jovani Contemporary

$658
22350 Jovani Contemporary

22350 Jovani Contemporary

$990
5669 Jovani Contemporary

5669 Jovani Contemporary

$770
36692 Jovani Contemporary

36692 Jovani Contemporary

$748
23150 Jovani Contemporary

23150 Jovani Contemporary

$748
25743 Jovani Contemporary

25743 Jovani Contemporary

$825
5308 Jovani Contemporary

5308 Jovani Contemporary

$517
26136 Jovani Contemporary

26136 Jovani Contemporary

$704
7093 Jovani Contemporary

7093 Jovani Contemporary

$704
9836 Jovani Contemporary

9836 Jovani Contemporary

$649
7807 Jovani Contemporary

7807 Jovani Contemporary

$649
9680 Jovani Contemporary

9680 Jovani Contemporary

$990
9816 Jovani Contemporary

9816 Jovani Contemporary

$770
25886 Jovani Contemporary

25886 Jovani Contemporary

$935
26080 Jovani Contemporary

26080 Jovani Contemporary

$880
3529 Jovani Contemporary

3529 Jovani Contemporary

$878
5257 Jovani Contemporary

5257 Jovani Contemporary

$847
7921 Jovani Contemporary

7921 Jovani Contemporary

$990
9019 Jovani Contemporary

9019 Jovani Contemporary

$649
7166 Jovani - JACKET ONLY

7166 Jovani - JACKET ONLY

$649
7167 Jovani - PANT ONLY

7167 Jovani - PANT ONLY

$649
9124 Jovani Contemporary

9124 Jovani Contemporary

$759
6843 Jovani Contemporary

6843 Jovani Contemporary

$605
6917 Jovani Contemporary

6917 Jovani Contemporary

$935
762 Jovani Contemporary

762 Jovani Contemporary

$770
4284 Jovani Contemporary

4284 Jovani Contemporary

$649
7191 Jovani Contemporary

7191 Jovani Contemporary

$605
M02807 Jovani Contemporary

M02807 Jovani Contemporary

$605
7227 Jovani Contemporary

7227 Jovani Contemporary

$869
1867 Jovani Contemporary

1867 Jovani Contemporary

$759
2637 Jovani Contemporary

2637 Jovani Contemporary

$869
9835 Jovani Contemporary

9835 Jovani Contemporary

$605
3828 Jovani Contemporary

3828 Jovani Contemporary

$825
7961 Jovani Contemporary

7961 Jovani Contemporary

$658
24634 Jovani Contemporary

24634 Jovani Contemporary

$649
9585 Jovani Contemporary

9585 Jovani Contemporary

$539
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About the Shop

APPOINTMENTS ARE HIGHLY RECOMMENDED at this time if you would like a more one on one experience with one of our personal stylists. Otherwise, walk ins are welcome, but please understand there may be a wait. CALL TODAY TO BOOK YOUR TIME SLOT TO SHOP FOR HOMECOMING, PROM, PAGEANT, BRIDAL, SOCIAL OCCASION OR MOTHER OF BRIDE/GROOM. Remember, when you are away, you can still play, on our very special and wonderful website! P.S. - Foxy Lady was voted #5 BEST DRESS STORE in the USA!

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Hours

Monday - Saturday 10am - 5:00PM

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CLOSED JULY 4TH

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CLOSED CHRISTMAS EVE

CLOSED CHRISTMAS DAY

CLOSED NEW YEAR'S DAY

843-692-7022
Customer Service
  • Contact Us
  • Returns- No returns on Formal Wear including Prom, Pageant, Bridal, or Mother of dresses
Information
  • About Us
  • Online Sales Policy
  • BRIDAL SUITE- Appointments are required . It is a private suite and Foxy Lady wants to give each bride personal attention.
  • PAGEANT SUITE- appointments are required. Its a private suite and Foxy Lady wants each girl to have that personal attention.
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Visit Us
APPOINTMENTS are recommended for all events
4101 North Kings HWY Myrtle Beach, SC 29577
*By 38th Avenue beside Dollar Tree, inside Village Square
PLEASE CALL TO BOOK FOR BRIDAL AND PAGEANT APPOINTMENTS
  • Collections

  • About Us

  • Little Girls

  • Our Brides

  • Couture Favorites

  • Winner's Page

  • Our Mothers

  • Foxy Glam

Search Only in this Category
+Price Filter:
+Search In-Stock by Size
Select up to 3 sizes
Filter for In-Store Stock


+Narrow by Feature
Occasion
Type
Feature
Back Style
Color Scheme
Embellishment
Fabric
Hemline/Train
Neckline
Silhouette
Sleeve
Straps


+Narrow by Color


PROM

  • Prom 2027 All
  • Ashley Lauren
  • AVA PRESLEY
  • Colors Dress - Prom
  • Ellie Wilde
  • Jonathan Kayne
  • Joshua McKinley by Jonathan Kayne
  • Jovani Prom
  • JVN PROM
  • Le Femme Prom
  • Maslavi Collection by Jovani
  • Sherri Hill
  • Sherri Hill - Fall
  • Tarik Ediz Prom

SHORT FORMAL

  • Ava Presley Homecoming
  • Jovani Short
  • Jovani Short and Cocktail
  • JVN Short and Cocktail
  • Jonathan Kayne Short
  • Portia & Scarlett
  • Sherri Hill Short

COUTURE

  • Ashley Lauren Couture
  • Fernando Wong Couture
  • Juan Carlos
  • Sherri Hill Couture
  • Tarik Ediz Coutre

PAGEANT

  • Pageant All
  • Pageant Swimwear
  • Jamye Shaw
  • Jonathan Kayne Pageant
  • Sherri Hill Pageant
  • Designer Jumpsuits

LITTLE GIRLS PAGEANT

  • Little Girl Pageant All
  • Ashley Lauren Kids
  • Ava Presley Little Girl Pageant
  • Sugar Kayne Littles

BRIDAL

  • Bridal accessories
  • Martin Thornburg Bridal Collection
  • Morilee Bridal, Blu
  • Sophia Tolli

SPECIAL OCCASION & MOTHER OF THE BRIDE

  • Alex Evenings
  • Alexander by Daymor
  • Colors Dress - Marsoni
  • Colors Dress - Rina di Montella
  • Feriani Couture
  • Gia Franco
  • Jovani Evening
  • MGNY by Morilee
  • Tadashi Shoji
  • Jovani Evening

More Styles

  • FOXY BRAND