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We require appointments for Homecoming, Bridal, Prom, Mother Of, and Pageant. Walk-Ins are always Welcome but there may be a wait . Schedule your appointment today at 843-692-7022 to assure your stylist.
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  • PROM
    +
    • Prom 2026 All
    • Ashley Lauren
    • AVA PRESLEY
    • Ellie Wilde
    • Jonathan Kayne
    • Joshua McKinley by Jonathan Kayne
    • Jovani Prom
    • JVN PROM
    • Le Femme Prom
    • Maslavi Collection by Jovani
    • Sherri Hill
    • Sherri Hill - Fall
    • Tarik Ediz Prom
  • SHORT FORMAL
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    • Ava Presley Homecoming
    • Jovani Short
    • Jovani Short and Cocktail
    • JVN Short and Cocktail
    • Jonathan Kayne Short
    • Portia & Scarlett
    • Sherri Hill Short
  • COUTURE
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    • Ashley Lauren Couture
    • Fernando Wong Couture
    • Juan Carlos
    • Sherri Hill Couture
    • Tarik Ediz Coutre
  • PAGEANT
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    • Pageant All
    • Pageant Swimwear
    • Jamye Shaw
    • Jonathan Kayne Pageant
    • Sherri Hill Pageant
    • Designer Jumpsuits
  • LITTLE GIRLS PAGEANT
    +
    • Little Girl Pageant All
    • Ashley Lauren Kids
    • Ava Presley Little Girl Pageant
    • Sugar Kayne Littles
  • BRIDAL
    +
    • Bridal accessories
    • Martin Thornburg Bridal Collection
    • Morilee Bridal, Blu
    • Sophia Tolli
  • SPECIAL OCCASION & MOTHER OF THE BRIDE
    +
    • Alex Evenings
    • Alexander by Daymor
    • Feriani Couture
    • Gia Franco
    • Jovani Evening
    • Marsoni
    • MGNY by Morilee
    • Tadashi Shoji
    • Jovani Evening
  • More Styles
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    • FOXY BRAND

Maslavi Collection by Jovani

The MASLAVI Collection is a reflection. A reflection of the past and a vision of the future. As the newest venture for the New York-based fashion house Jovani, MASLAVI brings forth a new look to the market; one that is rooted in Jovani's 35-year history. Established in 1979 by Jacob Maslavi, Jovani has continued to expand and develop into a company that doesn't just make dresses for one type of woman, but for every woman. With MASLAVI, Jacob's sons, Saul and Abraham, plan to bring Jovani's signature touch to the ready-to-wear market. "We named the line after our father," said co-owner and Vice President, Abraham Maslavi. "He was an image of elegance, an image of generosity; a true visionary. MASLAVI is a reflection of him and his vision."
Sort By:
Jovani Contemporary 48166

48166 Jovani Contemporary

$649  
 
 
 
 
 
Jovani Contemporary 48254

48254 Jovani Contemporary

$878  
 
 
Jovani Contemporary 09836

09836 Jovani Contemporary

$649  
 
Jovani Contemporary 03529

03529 Jovani Contemporary

$878  
 
 
 
 
 
 
Jovani Contemporary M68930

M68930 Jovani Contemporary

$550  
 
Jovani Contemporary 48571

48571 Jovani Contemporary

$770  
 
Jovani Contemporary 07093

07093 Jovani Contemporary

$704  
 
Jovani Contemporary 05257

05257 Jovani Contemporary

$847  
 
 
 
Jovani Contemporary 09124

09124 Jovani Contemporary

$759  
 
 
 
 
 
Jovani Contemporary 04284

04284 Jovani Contemporary

$649  
 
 
 
Jovani Contemporary 06843

06843 Jovani Contemporary

$605  
 
Jovani Contemporary M3393

M3393 Jovani Contemporary

$605  
 
Jovani Contemporary 39091

39091 Jovani Contemporary

$649  
 
 
Jovani Contemporary 06855

06855 Jovani Contemporary

$605  
 
Jovani Contemporary 25977

25977 Jovani Contemporary

$869  
 
 
 
 
Jovani Contemporary 23002

23002 Jovani Contemporary

$869  
 
 
Jovani Contemporary 37347

37347 Jovani Contemporary

$990  
 
Jovani Contemporary M3285

M3285 Jovani Contemporary

$649  
 
Jovani Contemporary 07411

07411 Jovani Contemporary

$605  
 
 
Jovani Contemporary 22284

22284 Jovani Contemporary

$748  
 
 
 
Jovani Contemporary 23001

23001 Jovani Contemporary

$649  
 
Jovani Contemporary 36625

36625 Jovani Contemporary

$649  
 
Jovani Contemporary M03460

M03460 Jovani Contemporary

$506  
 
Jovani Contemporary 04171

04171 Jovani Contemporary

$528  
 
 
 
 
Jovani Contemporary 37276

37276 Jovani Contemporary

$704  
 
Jovani Contemporary 37031

37031 Jovani Contemporary

$748  
 
 
 
Jovani Contemporary 09726

09726 Jovani Contemporary

$770  
 
 
 
 
Jovani Contemporary 08310

08310 Jovani Contemporary

$658  
 
 
 
 
 
Jovani Contemporary 09018

09018 Jovani Contemporary

$1155  
 
 
 
 
Jovani Contemporary 04148

04148 Jovani Contemporary

$869  
 
 
 
 
Jovani Contemporary 04905

04905 Jovani Contemporary

$385  
 
Jovani Contemporary 04904

04904 Jovani Contemporary

$550  
 
Jovani Contemporary 06876

06876 Jovani Contemporary

$869  
 
 
 
 
 
Jovani Contemporary M1042

M1042 Jovani Contemporary

$649  
 
Jovani Contemporary 24119

24119 Jovani Contemporary

$748  
 
 
 
Jovani Contemporary 07202

07202 Jovani Contemporary

$319  
 
Jovani Contemporary 04172

04172 Jovani Contemporary

$658  
 
 
 
 
 
Jovani Contemporary-Pants Only 06847

06847 Jovani Contemporary-Pants Only

$367  
Jovani Contemporary-Top Only 06848

06848 Jovani Contemporary-Top Only

$367  
 
Jovani Contemporary-Top Only 06845

06845 Jovani Contemporary-Top Only

$344  
 
Jovani Contemporary-Pants Only 06846

06846 Jovani Contemporary-Pants Only

$391  
 
Jovani Contemporary 06844

06844 Jovani Contemporary

$367  
 
Jovani Contemporary-Pants Only 06850

06850 Jovani Contemporary-Pants Only

$367  
 
Jovani Contemporary 06854

06854 Jovani Contemporary

$636  
 
Jovani Contemporary-Top Only 06851

06851 Jovani Contemporary-Top Only

$367  
 
Jovani Contemporary 06842

06842 Jovani Contemporary

$405  
 
Jovani Contemporary 06856

06856 Jovani Contemporary

$405  
 
Jovani Contemporary 07585

07585 Jovani Contemporary

$682  
 
Jovani Contemporary-Top Only 06849

06849 Jovani Contemporary-Top Only

$328  
 
Jovani Contemporary-Pants Only 06852

06852 Jovani Contemporary-Pants Only

$328  
 
Jovani Contemporary-Pants Only 06909

06909 Jovani Contemporary-Pants Only

$275  
 
Jovani Contemporary Dresses M116

M116 Jovani Contemporary Dresses

$517  
 
Jovani Contemporary Dresses M50364

M50364 Jovani Contemporary Dresses

$506  
 
 
Jovani Contemporary Dresses M1045

M1045 Jovani Contemporary Dresses

$704  
 
Jovani Contemporary Dresses M3289

M3289 Jovani Contemporary Dresses

$440  
 
Jovani Contemporary Dresses M2694

M2694 Jovani Contemporary Dresses

$550  
 
 
 
 
Jovani Contemporary Dresses M1647

M1647 Jovani Contemporary Dresses

$825  
 
Jovani Contemporary Dresses M3220

M3220 Jovani Contemporary Dresses

$704  
 
 
 
 
Jovani Contemporary Dresses M3612

M3612 Jovani Contemporary Dresses

$506  
 
 
 
Jovani Contemporary Dresses 02654

02654 Jovani Contemporary Dresses

$550  
 
 
Jovani Contemporary Dresses M1865

M1865 Jovani Contemporary Dresses

$605  
 
Jovani Contemporary Dresses M2794

M2794 Jovani Contemporary Dresses

$500  
 
Jovani Contemporary Dresses M63163

M63163 Jovani Contemporary Dresses

$590  
 
Jovani Contemporary Maslavi RTW M40936

M40936 Jovani Contemporary Maslavi RTW

$238  
 
Jovani Contemporary Maslavi RTW M54838

M54838 Jovani Contemporary Maslavi RTW

$300  
 
Jovani Contemporary Maslavi RTW M40912

M40912 Jovani Contemporary Maslavi RTW

$258  
 
Jovani Contemporary Maslavi RTW M609

M609 Jovani Contemporary Maslavi RTW

$400  
 
 
 
 
Jovani Contemporary Maslavi RTW M41264

M41264 Jovani Contemporary Maslavi RTW

$250  
 
Jovani Contemporary Maslavi RTW M55454

M55454 Jovani Contemporary Maslavi RTW

$480  
 
Jovani Contemporary Maslavi RTW M61221

M61221 Jovani Contemporary Maslavi RTW

$480  
 
Jovani Contemporary Maslavi RTW M51285

M51285 Jovani Contemporary Maslavi RTW

$420  
 
Jovani Contemporary Maslavi RTW M51288

M51288 Jovani Contemporary Maslavi RTW

$500  
 
Jovani Contemporary Maslavi RTW M51286

M51286 Jovani Contemporary Maslavi RTW

$400  
 
Jovani Contemporary Maslavi RTW M54805

M54805 Jovani Contemporary Maslavi RTW

$790  
 
Jovani Contemporary Maslavi RTW M57262

M57262 Jovani Contemporary Maslavi RTW

$358  
 
Jovani Contemporary Maslavi RTW M51290

M51290 Jovani Contemporary Maslavi RTW

$398  
 
Jovani Contemporary Maslavi RTW M54669

M54669 Jovani Contemporary Maslavi RTW

$460  
 
Jovani Contemporary Maslavi RTW M51434

M51434 Jovani Contemporary Maslavi RTW

$450  
 
Jovani Contemporary Maslavi RTW M49674

M49674 Jovani Contemporary Maslavi RTW

$590  
 
Jovani Contemporary Maslavi RTW M52083

M52083 Jovani Contemporary Maslavi RTW

$450  
 
Jovani Contemporary Maslavi RTW M54529

M54529 Jovani Contemporary Maslavi RTW

$400  
 
Jovani Contemporary Maslavi RTW M60978

M60978 Jovani Contemporary Maslavi RTW

$400  
 
Jovani Contemporary Maslavi RTW M53167

M53167 Jovani Contemporary Maslavi RTW

$358  
 
Jovani Contemporary Maslavi RTW 54908

54908 Jovani Contemporary Maslavi RTW

$590  
 
Jovani Contemporary Maslavi RTW M60310

M60310 Jovani Contemporary Maslavi RTW

$500  
 
 
 
Jovani Contemporary Maslavi RTW M60981

M60981 Jovani Contemporary Maslavi RTW

$550  
 
 
Jovani Contemporary Maslavi RTW 60017

60017 Jovani Contemporary Maslavi RTW

$500  
 
 
Jovani Contemporary Maslavi RTW M60979

M60979 Jovani Contemporary Maslavi RTW

$500  
 
Jovani Contemporary Maslavi RTW M640

M640 Jovani Contemporary Maslavi RTW

$400  
 
Jovani Contemporary Maslavi RTW M616

M616 Jovani Contemporary Maslavi RTW

$350  
 
 
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About the Shop

APPOINTMENTS ARE HIGHLY RECOMMENDED at this time if you would like a more one on one experience with one of our personal stylists. Otherwise, walk ins are welcome, but please understand there may be a wait. CALL TODAY TO BOOK YOUR TIME SLOT TO SHOP FOR HOMECOMING, PROM, PAGEANT, BRIDAL, SOCIAL OCCASION OR MOTHER OF BRIDE/GROOM. Remember, when you are away, you can still play, on our very special and wonderful website! P.S. - Foxy Lady was voted #5 BEST DRESS STORE in the USA!

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843-692-7022
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  • BRIDAL SUITE- Appointments are required . It is a private suite and Foxy Lady wants to give each bride personal attention.
  • PAGEANT SUITE- appointments are required. Its a private suite and Foxy Lady wants each girl to have that personal attention.
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APPOINTMENTS are recommended for all events
4101 North Kings HWY Myrtle Beach, SC 29577
*By 38th Avenue beside Dollar Tree, inside Village Square
PLEASE CALL TO BOOK FOR BRIDAL AND PAGEANT APPOINTMENTS
  • Collections
  • About Us
  • Little Girls
  • Our Brides
  • Couture Favorites
  • Winner's Page
  • Our Mothers
  • Foxy Glam
Search Only in this Category
+Price Filter:
+Search In-Stock by Size
Select up to 3 sizes
Filter for In-Store Stock


+Narrow by Feature
Occasion
Type
Feature
Back Style
Color Scheme
Embellishment
Fabric
Hemline/Train
Neckline
Silhouette
Sleeve
Straps


+Narrow by Color


PROM

  • Prom 2026 All
  • Ashley Lauren
  • AVA PRESLEY
  • Ellie Wilde
  • Jonathan Kayne
  • Joshua McKinley by Jonathan Kayne
  • Jovani Prom
  • JVN PROM
  • Le Femme Prom
  • Maslavi Collection by Jovani
  • Sherri Hill
  • Sherri Hill - Fall
  • Tarik Ediz Prom

SHORT FORMAL

  • Ava Presley Homecoming
  • Jovani Short
  • Jovani Short and Cocktail
  • JVN Short and Cocktail
  • Jonathan Kayne Short
  • Portia & Scarlett
  • Sherri Hill Short

COUTURE

  • Ashley Lauren Couture
  • Fernando Wong Couture
  • Juan Carlos
  • Sherri Hill Couture
  • Tarik Ediz Coutre

PAGEANT

  • Pageant All
  • Pageant Swimwear
  • Jamye Shaw
  • Jonathan Kayne Pageant
  • Sherri Hill Pageant
  • Designer Jumpsuits

LITTLE GIRLS PAGEANT

  • Little Girl Pageant All
  • Ashley Lauren Kids
  • Ava Presley Little Girl Pageant
  • Sugar Kayne Littles

BRIDAL

  • Bridal accessories
  • Martin Thornburg Bridal Collection
  • Morilee Bridal, Blu
  • Sophia Tolli

SPECIAL OCCASION & MOTHER OF THE BRIDE

  • Alex Evenings
  • Alexander by Daymor
  • Feriani Couture
  • Gia Franco
  • Jovani Evening
  • Marsoni
  • MGNY by Morilee
  • Tadashi Shoji
  • Jovani Evening

More Styles

  • FOXY BRAND