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We require appointments for Homecoming, Bridal, Prom, Mother Of, and Pageant. Walk-Ins are always Welcome but there may be a wait . Schedule your appointment today at 843-692-7022 to assure your stylist.
VOTED #5 BEST DRESS STORE IN THE NATION BY PAGEANT PLANET!
Call us: 843-692-7022
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  • PROM
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    • Prom 2026 All
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    • AVA PRESLEY
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    • Joshua McKinley by Jonathan Kayne
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    • Maslavi Collection by Jovani
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  • SHORT FORMAL
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  • COUTURE
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  • PAGEANT
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    • Pageant All
    • Pageant Swimwear
    • Jamye Shaw
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    • Designer Jumpsuits
  • LITTLE GIRLS PAGEANT
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    • Little Girl Pageant All
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  • BRIDAL
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    • Bridal accessories
    • Martin Thornburg Bridal Collection
    • Morilee Bridal, Blu
    • Sophia Tolli
  • SPECIAL OCCASION & MOTHER OF THE BRIDE
    +
    • Alex Evenings
    • Alexander by Daymor
    • Feriani Couture
    • Gia Franco
    • Jovani Evening
    • Marsoni
    • MGNY by Morilee
    • Mon Cheri Collections
    • Tadashi Shoji
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  • SHOES
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    • Marc Defang Shoes
    • Your Party Shoes
    • Ellie Wilde
    • Jovani Short
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    • JVN Homecoming
    • Sherri Hill - Fall
  • ACCESSORIES
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    • Stefanie Somers Collection
  • More Styles
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    • FOXY BRAND

Maslavi Collection by Jovani

The MASLAVI Collection is a reflection. A reflection of the past and a vision of the future. As the newest venture for the New York-based fashion house Jovani, MASLAVI brings forth a new look to the market; one that is rooted in Jovani's 35-year history. Established in 1979 by Jacob Maslavi, Jovani has continued to expand and develop into a company that doesn't just make dresses for one type of woman, but for every woman. With MASLAVI, Jacob's sons, Saul and Abraham, plan to bring Jovani's signature touch to the ready-to-wear market. "We named the line after our father," said co-owner and Vice President, Abraham Maslavi. "He was an image of elegance, an image of generosity; a true visionary. MASLAVI is a reflection of him and his vision."
Sort By:
Jovani Contemporary 26333

26333 Jovani Contemporary

$800  
 
Jovani Contemporary 37038

37038 Jovani Contemporary

$640  
 
 
Jovani Contemporary 24537

24537 Jovani Contemporary

$850  
 
 
 
Jovani Contemporary 42134

42134 Jovani Contemporary

$590  
 
 
Jovani Contemporary M03256

M03256 Jovani Contemporary

$490  
 
Jovani Contemporary 42597

42597 Jovani Contemporary

$570  
 
 
Jovani Contemporary 24569

24569 Jovani Contemporary

$750  
 
Jovani Contemporary 43139

43139 Jovani Contemporary

$750  
 
 
 
 
 
Jovani Contemporary 43365

43365 Jovani Contemporary

$700  
Jovani Contemporary 45249

45249 Jovani Contemporary

$750  
 
 
 
 
Jovani Contemporary 45974

45974 Jovani Contemporary

$550  
 
Jovani Contemporary 46004

46004 Jovani Contemporary

$590  
 
Jovani Contemporary 48254

48254 Jovani Contemporary

$590  
 
 
Jovani Contemporary 40839

40839 Jovani Contemporary

$578  
 
Jovani Contemporary 44685

44685 Jovani Contemporary

$318  
 
 
 
Jovani Contemporary 25904

25904 Jovani Contemporary

$700  
 
 
Jovani Contemporary 26034

26034 Jovani Contemporary

$750  
 
Jovani Contemporary 25834

25834 Jovani Contemporary

$730  
 
 
 
 
Jovani - JACKET ONLY 07166

07166 Jovani - JACKET ONLY

$590  
 
Jovani - PANT ONLY 07167

07167 Jovani - PANT ONLY

$590  
 
Jovani Contemporary 09124

09124 Jovani Contemporary

$690  
 
 
 
 
 
Jovani Contemporary M1265

M1265 Jovani Contemporary

$590  
 
 
Jovani Contemporary 04284

04284 Jovani Contemporary

$590  
 
 
 
Jovani Contemporary M61912

M61912 Jovani Contemporary

$590  
 
Jovani Contemporary M55213

M55213 Jovani Contemporary

$790  
 
Jovani Contemporary 46593

46593 Jovani Contemporary

$500  
 
Jovani Contemporary 46992

46992 Jovani Contemporary

$850  
 
Jovani Contemporary 48209

48209 Jovani Contemporary

$690  
 
 
Jovani Contemporary 26304

26304 Jovani Contemporary

$1100  
 
Jovani Contemporary 24650

24650 Jovani Contemporary

$640  
 
Jovani Contemporary 09836

09836 Jovani Contemporary

$590  
 
Jovani Contemporary M61371

M61371 Jovani Contemporary

$950  
 
Jovani Contemporary M04302

M04302 Jovani Contemporary

$550  
 
 
Jovani Contemporary 47545

47545 Jovani Contemporary

$690  
 
Jovani Contemporary 40897

40897 Jovani Contemporary

$900  
 
Jovani Contemporary 42147

42147 Jovani Contemporary

$640  
 
Jovani Contemporary 62104

62104 Jovani Contemporary

$460  
 
Jovani Contemporary M3393

M3393 Jovani Contemporary

$550  
 
Jovani Contemporary M61374

M61374 Jovani Contemporary

$550  
 
Jovani Contemporary M50966

M50966 Jovani Contemporary

$358  
 
Jovani Contemporary 24568

24568 Jovani Contemporary

$750  
 
Jovani Contemporary 24649

24649 Jovani Contemporary

$598  
 
Jovani Contemporary 42146

42146 Jovani Contemporary

$790  
 
Jovani Contemporary 26035

26035 Jovani Contemporary

$750  
 
Jovani Contemporary M68930

M68930 Jovani Contemporary

$500  
 
Jovani Contemporary 48208

48208 Jovani Contemporary

$640  
 
 
 
 
Jovani Contemporary 26199

26199 Jovani Contemporary

$790  
 
Jovani Contemporary 06843

06843 Jovani Contemporary

$550  
 
Jovani Contemporary M02807

M02807 Jovani Contemporary

$550  
 
 
Jovani Contemporary M63366

M63366 Jovani Contemporary

$800  
 
 
 
 
Jovani Contemporary 43150

43150 Jovani Contemporary

$590  
 
Jovani Contemporary 45245

45245 Jovani Contemporary

$300  
 
Jovani Contemporary 45445

45445 Jovani Contemporary

$400  
 
 
 
 
 
Jovani Contemporary 45447

45447 Jovani Contemporary

$330  
 
 
Jovani Contemporary 46267

46267 Jovani Contemporary

$900  
 
 
Jovani Contemporary 46295

46295 Jovani Contemporary

$590  
 
Jovani Contemporary 46306

46306 Jovani Contemporary

$640  
 
Jovani Contemporary 46333

46333 Jovani Contemporary

$850  
 
Jovani Contemporary 46900

46900 Jovani Contemporary

$900  
 
 
Jovani Contemporary 47013

47013 Jovani Contemporary

$530  
 
 
 
 
Jovani Contemporary 47798

47798 Jovani Contemporary

$640  
 
 
 
Jovani Contemporary 47886

47886 Jovani Contemporary

$790  
 
 
Jovani Contemporary 48102

48102 Jovani Contemporary

$390  
 
 
Jovani Contemporary 48205

48205 Jovani Contemporary

$590  
 
 
 
Jovani Contemporary 48571

48571 Jovani Contemporary

$700  
 
Jovani Contemporary 48661

48661 Jovani Contemporary

$640  
 
 
Jovani Contemporary 48689

48689 Jovani Contemporary

$460  
 
Jovani Contemporary 49413

49413 Jovani Contemporary

$498  
 
Jovani Contemporary 45154

45154 Jovani Contemporary

$300  
 
 
Jovani Contemporary M1849

M1849 Jovani Contemporary

$360  
 
 
Jovani Contemporary 39750

39750 Jovani Contemporary

$550  
 
 
 
 
 
Jovani Contemporary 42348

42348 Jovani Contemporary

$640  
 
 
Jovani Contemporary 43593

43593 Jovani Contemporary

$498  
 
 
 
Jovani Contemporary 42432

42432 Jovani Contemporary

$680  
 
Jovani Contemporary 42576

42576 Jovani Contemporary

$690  
 
 
 
Jovani Contemporary 43131

43131 Jovani Contemporary

$518  
 
 
Jovani Contemporary 23162

23162 Jovani Contemporary

$950  
 
 
 
 
Jovani Contemporary 23150

23150 Jovani Contemporary

$680  
 
 
Jovani Contemporary 05308

05308 Jovani Contemporary

$470  
 
 
Jovani Contemporary 07093

07093 Jovani Contemporary

$640  
 
Jovani Contemporary 43132

43132 Jovani Contemporary

$538  
 
Jovani Contemporary 07807

07807 Jovani Contemporary

$590  
 
 
 
 
 
Jovani Contemporary 25886

25886 Jovani Contemporary

$700  
 
 
 
 
Jovani Contemporary 22817

22817 Jovani Contemporary

$4000  
 
 
 
Jovani Contemporary 25741

25741 Jovani Contemporary

$640  
 
 
Jovani Contemporary 09019

09019 Jovani Contemporary

$590  
 
Jovani Contemporary 23026

23026 Jovani Contemporary

$720  
 
 
 
Jovani Contemporary 39821

39821 Jovani Contemporary

$590  
 
 
 
Jovani Contemporary 02637

02637 Jovani Contemporary

$790  
 
 
 
 
 
 
 
 
Jovani Contemporary 37393

37393 Jovani Contemporary

$700  
 
 
 
Jovani Contemporary M02942

M02942 Jovani Contemporary

$680  
 
Jovani Contemporary 03828

03828 Jovani Contemporary

$750  
 
 
 
 
 
Jovani Contemporary 40136

40136 Jovani Contemporary

$498  
 
 
Jovani Contemporary 07961

07961 Jovani Contemporary

$598  
 
 
Jovani Contemporary 24634

24634 Jovani Contemporary

$590  
 
 
 
 
Jovani Contemporary 23004

23004 Jovani Contemporary

$680  
 
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About the Shop

APPOINTMENTS ARE HIGHLY RECOMMENDED at this time if you would like a more one on one experience with one of our personal stylists. Otherwise, walk ins are welcome, but please understand there may be a wait. CALL TODAY TO BOOK YOUR TIME SLOT TO SHOP FOR HOMECOMING, PROM, PAGEANT, BRIDAL, SOCIAL OCCASION OR MOTHER OF BRIDE/GROOM. Remember, when you are away, you can still play, on our very special and wonderful website! P.S. - Foxy Lady was voted #5 BEST DRESS STORE in the USA!

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Monday - Saturday 10am - 5:00PM

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843-692-7022
Customer Service
  • Contact Us
  • Returns- No returns on Formal Wear including Prom, Pageant, Bridal, or Mother of dresses
Information
  • About Us
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  • BRIDAL SUITE- Appointments are required . It is a private suite and Foxy Lady wants to give each bride personal attention.
  • PAGEANT SUITE- appointments are required. Its a private suite and Foxy Lady wants each girl to have that personal attention.
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Visit Us
APPOINTMENTS are recommended for all events
4101 North Kings HWY Myrtle Beach, SC 29577
*By 38th Avenue beside Dollar Tree, inside Village Square
PLEASE CALL TO BOOK FOR BRIDAL ABD PAGEANT APPOINTMENTS
  • Collections
  • About Us
  • Little Girls
  • Our Brides
  • Couture Favorites
  • Winner's Page
  • Our Mothers
  • Foxy Glam
Search Only in this Category
+Price Filter:
+Search In-Stock by Size
Select up to 3 sizes
Filter for In-Store Stock


+Narrow by Feature
Occasion
Type
Feature
Back Style
Color Scheme
Embellishment
Fabric
Hemline/Train
Neckline
Silhouette
Sleeve
Straps


+Narrow by Color


PROM

  • Prom 2026 All
  • Ashley Lauren
  • AVA PRESLEY
  • Colors Dress
  • Ellie Wilde
  • Jonathan Kayne
  • Joshua McKinley by Jonathan Kayne
  • Jovani
  • JVN PROM
  • Maslavi Collection by Jovani
  • Morilee Prom
  • Sherri Hill
  • Tarik Ediz Prom

SHORT FORMAL

  • Ava Presley Homecoming
  • Jovani Short
  • Jovani Short and Cocktail
  • JVN Short and Cocktail
  • Jonathan Kayne Short
  • Portia & Scarlett
  • Sherri Hill Short

COUTURE

  • Ashley Lauren Couture
  • Fernando Wong Couture
  • Jovani Couture
  • Juan Carlos
  • Sherri Hill Couture
  • Tarik Ediz Coutre

PAGEANT

  • Pageant All
  • Pageant Swimwear
  • Jamye Shaw
  • Jonathan Kayne Pageant
  • Sherri Hill Pageant
  • Designer Jumpsuits

LITTLE GIRLS PAGEANT

  • Little Girl Pageant All
  • Ashley Lauren Kids
  • Ava Presley Little Girl Pageant
  • Sherri Hill Littles
  • Sugar Kayne Littles

BRIDAL

  • Bridal accessories
  • Martin Thornburg Bridal Collection
  • Morilee Bridal, Blu
  • Sophia Tolli

SPECIAL OCCASION & MOTHER OF THE BRIDE

  • Alex Evenings
  • Alexander by Daymor
  • Feriani Couture
  • Gia Franco
  • Jovani Evening
  • Marsoni
  • MGNY by Morilee
  • Mon Cheri Collections
  • Tadashi Shoji
  • Jovani Evening

SHOES

  • Marc Defang Shoes
  • Your Party Shoes
  • Ellie Wilde
  • Jovani Short
  • Jovani Cocktail
  • JVN Homecoming
  • Sherri Hill - Fall

ACCESSORIES

  • Stefanie Somers Collection

More Styles

  • FOXY BRAND