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We require appointments for Homecoming, Bridal, Prom, Mother Of, and Pageant. Walk-Ins are always Welcome but there may be a wait . Schedule your appointment today at 843-692-7022 to assure your stylist.
VOTED #5 BEST DRESS STORE IN THE NATION BY PAGEANT PLANET!
Call us: 843-692-7022
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  • PROM
    +
    • Prom 2026 All
    • Ashley Lauren
    • AVA PRESLEY
    • Ellie Wilde
    • Jonathan Kayne
    • Joshua McKinley by Jonathan Kayne
    • Jovani Prom
    • JVN PROM
    • Le Femme Prom
    • Maslavi Collection by Jovani
    • Sherri Hill
    • Sherri Hill - Fall
    • Tarik Ediz Prom
  • SHORT FORMAL
    +
    • Ava Presley Homecoming
    • Jovani Short
    • Jovani Short and Cocktail
    • JVN Short and Cocktail
    • Jonathan Kayne Short
    • Portia & Scarlett
    • Sherri Hill Short
  • COUTURE
    +
    • Ashley Lauren Couture
    • Fernando Wong Couture
    • Juan Carlos
    • Sherri Hill Couture
    • Tarik Ediz Coutre
  • PAGEANT
    +
    • Pageant All
    • Pageant Swimwear
    • Jamye Shaw
    • Jonathan Kayne Pageant
    • Sherri Hill Pageant
    • Designer Jumpsuits
  • LITTLE GIRLS PAGEANT
    +
    • Little Girl Pageant All
    • Ashley Lauren Kids
    • Ava Presley Little Girl Pageant
    • Sugar Kayne Littles
  • BRIDAL
    +
    • Bridal accessories
    • Martin Thornburg Bridal Collection
    • Morilee Bridal, Blu
    • Sophia Tolli
  • SPECIAL OCCASION & MOTHER OF THE BRIDE
    +
    • Alex Evenings
    • Alexander by Daymor
    • Feriani Couture
    • Gia Franco
    • Jovani Evening
    • Marsoni
    • MGNY by Morilee
    • Tadashi Shoji
    • Jovani Evening
  • More Styles
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    • FOXY BRAND

Maslavi Collection by Jovani

The MASLAVI Collection is a reflection. A reflection of the past and a vision of the future. As the newest venture for the New York-based fashion house Jovani, MASLAVI brings forth a new look to the market; one that is rooted in Jovani's 35-year history. Established in 1979 by Jacob Maslavi, Jovani has continued to expand and develop into a company that doesn't just make dresses for one type of woman, but for every woman. With MASLAVI, Jacob's sons, Saul and Abraham, plan to bring Jovani's signature touch to the ready-to-wear market. "We named the line after our father," said co-owner and Vice President, Abraham Maslavi. "He was an image of elegance, an image of generosity; a true visionary. MASLAVI is a reflection of him and his vision."
Sort By:
Jovani Contemporary 23162

23162 Jovani Contemporary

$1045  
 
 
 
Jovani Contemporary 26035

26035 Jovani Contemporary

$825  
 
Jovani Contemporary 43132

43132 Jovani Contemporary

$592  
 
Jovani Contemporary M61374

M61374 Jovani Contemporary

$605  
 
Jovani Contemporary M61371

M61371 Jovani Contemporary

$1045  
 
Jovani Contemporary M63366

M63366 Jovani Contemporary

$880  
 
 
 
 
Jovani Contemporary 45447

45447 Jovani Contemporary

$363  
 
 
Jovani Contemporary 46295

46295 Jovani Contemporary

$649  
 
Jovani Contemporary 46306

46306 Jovani Contemporary

$704  
 
Jovani Contemporary 46333

46333 Jovani Contemporary

$935  
 
Jovani Contemporary 46900

46900 Jovani Contemporary

$990  
 
 
Jovani Contemporary 40839

40839 Jovani Contemporary

$636  
 
Jovani Contemporary M1849

M1849 Jovani Contemporary

$396  
 
 
Jovani Contemporary 39750

39750 Jovani Contemporary

$605  
 
 
 
 
 
Jovani Contemporary 42432

42432 Jovani Contemporary

$748  
 
Jovani Contemporary 24649

24649 Jovani Contemporary

$658  
 
Jovani Contemporary 24650

24650 Jovani Contemporary

$704  
 
Jovani Contemporary 42147

42147 Jovani Contemporary

$704  
 
Jovani Contemporary 39888

39888 Jovani Contemporary

$605  
 
 
Jovani Contemporary 25904

25904 Jovani Contemporary

$770  
 
 
Jovani Contemporary 6922

6922 Jovani Contemporary

$847  
 
 
 
 
 
 
 
Jovani Contemporary 9017

9017 Jovani Contemporary

$658  
 
 
 
Jovani Contemporary 5669

5669 Jovani Contemporary

$770  
 
 
 
 
 
 
Jovani Contemporary 36692

36692 Jovani Contemporary

$748  
 
Jovani Contemporary 23150

23150 Jovani Contemporary

$748  
 
 
Jovani Contemporary 25743

25743 Jovani Contemporary

$825  
 
 
 
 
 
 
Jovani Contemporary 5308

5308 Jovani Contemporary

$517  
 
 
Jovani Contemporary 26136

26136 Jovani Contemporary

$704  
 
Jovani Contemporary 7093

7093 Jovani Contemporary

$704  
 
Jovani Contemporary 9836

9836 Jovani Contemporary

$649  
 
Jovani Contemporary 7807

7807 Jovani Contemporary

$649  
 
 
 
 
 
Jovani Contemporary 9680

9680 Jovani Contemporary

$990  
 
Jovani Contemporary 9816

9816 Jovani Contemporary

$770  
 
Jovani Contemporary 25886

25886 Jovani Contemporary

$935  
 
 
 
 
Jovani Contemporary 26080

26080 Jovani Contemporary

$880  
 
 
 
Jovani Contemporary 3529

3529 Jovani Contemporary

$878  
 
 
 
 
 
 
Jovani Contemporary 25741

25741 Jovani Contemporary

$704  
 
 
Jovani Contemporary 5257

5257 Jovani Contemporary

$847  
 
 
 
Jovani Contemporary 7921

7921 Jovani Contemporary

$990  
 
Jovani Contemporary 9019

9019 Jovani Contemporary

$649  
 
Jovani - JACKET ONLY 7166

7166 Jovani - JACKET ONLY

$649  
 
Jovani - PANT ONLY 7167

7167 Jovani - PANT ONLY

$649  
 
Jovani Contemporary 9124

9124 Jovani Contemporary

$759  
 
 
 
 
 
Jovani Contemporary 6843

6843 Jovani Contemporary

$605  
 
Jovani Contemporary 6917

6917 Jovani Contemporary

$935  
 
 
Jovani Contemporary 762

762 Jovani Contemporary

$770  
 
 
 
 
 
 
 
 
Jovani Contemporary 4284

4284 Jovani Contemporary

$649  
 
 
 
Jovani Contemporary 7191

7191 Jovani Contemporary

$605  
 
Jovani Contemporary M02807

M02807 Jovani Contemporary

$605  
 
 
Jovani Contemporary 7227

7227 Jovani Contemporary

$869  
 
 
 
 
 
Jovani Contemporary 1867

1867 Jovani Contemporary

$759  
 
 
 
 
 
 
Jovani Contemporary 2637

2637 Jovani Contemporary

$869  
 
 
 
 
 
 
 
 
Jovani Contemporary M02942

M02942 Jovani Contemporary

$748  
 
Jovani Contemporary 9835

9835 Jovani Contemporary

$605  
 
 
 
Jovani Contemporary 3828

3828 Jovani Contemporary

$825  
 
 
 
 
 
Jovani Contemporary 7961

7961 Jovani Contemporary

$658  
 
 
Jovani Contemporary 9585

9585 Jovani Contemporary

$539  
 
Jovani Contemporary 25840

25840 Jovani Contemporary

$825  
 
 
 
 
Jovani Contemporary 6918

6918 Jovani Contemporary

$748  
 
 
 
 
Jovani Contemporary 09835

09835 Jovani Contemporary

$605  
 
 
 
Jovani Contemporary 07227

07227 Jovani Contemporary

$869  
 
 
 
 
 
Jovani Contemporary 06922

06922 Jovani Contemporary

$847  
 
 
 
 
 
 
 
Jovani Contemporary 48659

48659 Jovani Contemporary

$715  
 
 
Jovani Contemporary 48209

48209 Jovani Contemporary

$759  
 
 
Jovani Contemporary 48665

48665 Jovani Contemporary

$605  
 
 
Jovani Contemporary 68693

68693 Jovani Contemporary

$275  
 
 
Jovani Contemporary 48669

48669 Jovani Contemporary

$550  
 
 
 
 
Jovani Contemporary 47796

47796 Jovani Contemporary

$704  
 
 
 
Jovani Contemporary 09816

09816 Jovani Contemporary

$770  
 
Jovani Contemporary 47823

47823 Jovani Contemporary

$649  
 
 
Jovani Contemporary 06917

06917 Jovani Contemporary

$935  
 
 
Jovani Contemporary 48205

48205 Jovani Contemporary

$649  
 
 
 
Jovani Contemporary 48208

48208 Jovani Contemporary

$704  
 
 
 
 
Jovani Contemporary 49413

49413 Jovani Contemporary

$548  
 
Jovani Contemporary 47720

47720 Jovani Contemporary

$748  
 
 
 
 
 
Jovani Contemporary 48206

48206 Jovani Contemporary

$770  
 
 
 
Jovani Contemporary 48809

48809 Jovani Contemporary

$748  
 
 
Jovani Contemporary 48787

48787 Jovani Contemporary

$825  
 
 
Jovani Contemporary 49139

49139 Jovani Contemporary

$704  
 
Jovani Contemporary 09585

09585 Jovani Contemporary

$539  
 
Jovani Contemporary 47637

47637 Jovani Contemporary

$825  
 
 
 
 
 
Jovani Contemporary 07921

07921 Jovani Contemporary

$990  
 
Jovani Contemporary M05037

M05037 Jovani Contemporary

$440  
 
Jovani Contemporary M3335

M3335 Jovani Contemporary

$649  
 
 
Jovani Contemporary 48689

48689 Jovani Contemporary

$550  
 
Jovani Contemporary 05308

05308 Jovani Contemporary

$517  
 
 
Jovani Contemporary 47886

47886 Jovani Contemporary

$759  
 
 
Jovani Contemporary 48664

48664 Jovani Contemporary

$550  
 
 
 
 
 
Jovani Contemporary 45995

45995 Jovani Contemporary

$539  
 
Jovani Contemporary M05038

M05038 Jovani Contemporary

$440  
 
Jovani Contemporary 47741

47741 Jovani Contemporary

$748  
 
 
 
Jovani Contemporary 48102

48102 Jovani Contemporary

$429  
 
 
Jovani Contemporary 48667

48667 Jovani Contemporary

$605  
 
 
 
 
 
Jovani Contemporary 48680

48680 Jovani Contemporary

$990  
 
Jovani Contemporary M1265

M1265 Jovani Contemporary

$649  
 
 
Jovani Contemporary M61912

M61912 Jovani Contemporary

$649  
 
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About the Shop

APPOINTMENTS ARE HIGHLY RECOMMENDED at this time if you would like a more one on one experience with one of our personal stylists. Otherwise, walk ins are welcome, but please understand there may be a wait. CALL TODAY TO BOOK YOUR TIME SLOT TO SHOP FOR HOMECOMING, PROM, PAGEANT, BRIDAL, SOCIAL OCCASION OR MOTHER OF BRIDE/GROOM. Remember, when you are away, you can still play, on our very special and wonderful website! P.S. - Foxy Lady was voted #5 BEST DRESS STORE in the USA!

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Monday - Saturday 10am - 5:00PM

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CLOSED JULY 4TH

CLOSED THANKSGIVING DAY

CLOSED CHRISTMAS EVE

CLOSED CHRISTMAS DAY

CLOSED NEW YEAR'S DAY

843-692-7022
Customer Service
  • Contact Us
  • Returns- No returns on Formal Wear including Prom, Pageant, Bridal, or Mother of dresses
Information
  • About Us
  • Online Sales Policy
  • BRIDAL SUITE- Appointments are required . It is a private suite and Foxy Lady wants to give each bride personal attention.
  • PAGEANT SUITE- appointments are required. Its a private suite and Foxy Lady wants each girl to have that personal attention.
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Visit Us
APPOINTMENTS are recommended for all events
4101 North Kings HWY Myrtle Beach, SC 29577
*By 38th Avenue beside Dollar Tree, inside Village Square
PLEASE CALL TO BOOK FOR BRIDAL AND PAGEANT APPOINTMENTS
  • Collections
  • About Us
  • Little Girls
  • Our Brides
  • Couture Favorites
  • Winner's Page
  • Our Mothers
  • Foxy Glam
Search Only in this Category
+Price Filter:
+Search In-Stock by Size
Select up to 3 sizes
Filter for In-Store Stock


+Narrow by Feature
Occasion
Type
Feature
Back Style
Color Scheme
Embellishment
Fabric
Hemline/Train
Neckline
Silhouette
Sleeve
Straps


+Narrow by Color


PROM

  • Prom 2026 All
  • Ashley Lauren
  • AVA PRESLEY
  • Ellie Wilde
  • Jonathan Kayne
  • Joshua McKinley by Jonathan Kayne
  • Jovani Prom
  • JVN PROM
  • Le Femme Prom
  • Maslavi Collection by Jovani
  • Sherri Hill
  • Sherri Hill - Fall
  • Tarik Ediz Prom

SHORT FORMAL

  • Ava Presley Homecoming
  • Jovani Short
  • Jovani Short and Cocktail
  • JVN Short and Cocktail
  • Jonathan Kayne Short
  • Portia & Scarlett
  • Sherri Hill Short

COUTURE

  • Ashley Lauren Couture
  • Fernando Wong Couture
  • Juan Carlos
  • Sherri Hill Couture
  • Tarik Ediz Coutre

PAGEANT

  • Pageant All
  • Pageant Swimwear
  • Jamye Shaw
  • Jonathan Kayne Pageant
  • Sherri Hill Pageant
  • Designer Jumpsuits

LITTLE GIRLS PAGEANT

  • Little Girl Pageant All
  • Ashley Lauren Kids
  • Ava Presley Little Girl Pageant
  • Sugar Kayne Littles

BRIDAL

  • Bridal accessories
  • Martin Thornburg Bridal Collection
  • Morilee Bridal, Blu
  • Sophia Tolli

SPECIAL OCCASION & MOTHER OF THE BRIDE

  • Alex Evenings
  • Alexander by Daymor
  • Feriani Couture
  • Gia Franco
  • Jovani Evening
  • Marsoni
  • MGNY by Morilee
  • Tadashi Shoji
  • Jovani Evening

More Styles

  • FOXY BRAND