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We require appointments for Homecoming, Bridal, Prom, Mother Of, and Pageant. Walk-Ins are always Welcome but there may be a wait . Schedule your appointment today at 843-692-7022 to assure your stylist.
VOTED #5 BEST DRESS STORE IN THE NATION BY PAGEANT PLANET!
Call us: 843-692-7022
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  • PROM
    +
    • Prom 2026 All
    • Ashley Lauren
    • AVA PRESLEY
    • Colors Dress
    • Ellie Wilde
    • Jonathan Kayne
    • Joshua McKinley by Jonathan Kayne
    • Jovani
    • JVN PROM
    • Maslavi Collection by Jovani
    • Morilee Prom
    • Sherri Hill
    • Tarik Ediz Prom
  • SHORT FORMAL
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    • Ava Presley Homecoming
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    • Jovani Short and Cocktail
    • JVN Short and Cocktail
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    • Portia & Scarlett
    • Sherri Hill Short
  • COUTURE
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    • Ashley Lauren Couture
    • Fernando Wong Couture
    • Jovani Couture
    • Juan Carlos
    • Sherri Hill Couture
    • Tarik Ediz Coutre
  • PAGEANT
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    • Pageant All
    • Pageant Swimwear
    • Jamye Shaw
    • Jonathan Kayne Pageant
    • Sherri Hill Pageant
    • Designer Jumpsuits
  • LITTLE GIRLS PAGEANT
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    • Little Girl Pageant All
    • Ashley Lauren Kids
    • Ava Presley Little Girl Pageant
    • Sherri Hill Littles
    • Sugar Kayne Littles
  • BRIDAL
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    • Bridal accessories
    • Martin Thornburg Bridal Collection
    • Morilee Bridal, Blu
    • Sophia Tolli
  • SPECIAL OCCASION & MOTHER OF THE BRIDE
    +
    • Alex Evenings
    • Alexander by Daymor
    • Feriani Couture
    • Gia Franco
    • Jovani Evening
    • Marsoni
    • MGNY by Morilee
    • Mon Cheri Collections
    • Tadashi Shoji
    • Jovani Evening
  • SHOES
    +
    • Marc Defang Shoes
    • Your Party Shoes
    • Ellie Wilde
    • Jovani Short
    • Jovani Cocktail
    • JVN Homecoming
    • Sherri Hill - Fall
  • ACCESSORIES
    +
    • Stefanie Somers Collection
  • More Styles
    -
    • FOXY BRAND

Maslavi Collection by Jovani

The MASLAVI Collection is a reflection. A reflection of the past and a vision of the future. As the newest venture for the New York-based fashion house Jovani, MASLAVI brings forth a new look to the market; one that is rooted in Jovani's 35-year history. Established in 1979 by Jacob Maslavi, Jovani has continued to expand and develop into a company that doesn't just make dresses for one type of woman, but for every woman. With MASLAVI, Jacob's sons, Saul and Abraham, plan to bring Jovani's signature touch to the ready-to-wear market. "We named the line after our father," said co-owner and Vice President, Abraham Maslavi. "He was an image of elegance, an image of generosity; a true visionary. MASLAVI is a reflection of him and his vision."
Sort By:
Jovani Contemporary 47000

47000 Jovani Contemporary

$680  
 
 
Jovani Contemporary 39638

39638 Jovani Contemporary

$390  
 
 
Jovani Contemporary 40712

40712 Jovani Contemporary

$698  
 
 
 
Jovani Contemporary 40659

40659 Jovani Contemporary

$530  
 
Jovani Contemporary 39720

39720 Jovani Contemporary

$680  
 
 
Jovani Contemporary 42124

42124 Jovani Contemporary

$640  
 
 
Jovani Contemporary 38152

38152 Jovani Contemporary

$640  
 
 
 
Jovani Contemporary 36692

36692 Jovani Contemporary

$680  
 
 
Jovani Contemporary 45171

45171 Jovani Contemporary

$680  
 
 
 
 
 
 
Jovani Contemporary 45640

45640 Jovani Contemporary

$470  
 
 
 
 
Jovani Contemporary 45973

45973 Jovani Contemporary

$590  
 
Jovani Contemporary 46579

46579 Jovani Contemporary

$700  
 
 
Jovani Contemporary 46580

46580 Jovani Contemporary

$900  
 
 
Jovani Contemporary 46781

46781 Jovani Contemporary

$900  
 
Jovani Contemporary 48166

48166 Jovani Contemporary

$590  
 
 
 
 
 
Jovani Contemporary 40933

40933 Jovani Contemporary

$1100  
 
 
Jovani Contemporary 44224

44224 Jovani Contemporary

$690  
 
Jovani Contemporary 42801

42801 Jovani Contemporary

$690  
 
 
Jovani Contemporary 40300

40300 Jovani Contemporary

$750  
 
 
 
 
 
Jovani Contemporary 24144

24144 Jovani Contemporary

$640  
 
 
 
Jovani Contemporary 25773

25773 Jovani Contemporary

$1100  
 
 
Jovani Contemporary M55211

M55211 Jovani Contemporary

$680  
 
 
Jovani Contemporary 44979

44979 Jovani Contemporary

$680  
 
 
 
 
Jovani Contemporary 45159

45159 Jovani Contemporary

$570  
 
Jovani Contemporary 46007

46007 Jovani Contemporary

$690  
 
 
 
Jovani Contemporary 47637

47637 Jovani Contemporary

$750  
 
 
 
 
 
Jovani Contemporary 47720

47720 Jovani Contemporary

$680  
 
 
 
 
 
Jovani Contemporary 48664

48664 Jovani Contemporary

$500  
 
 
 
 
 
Jovani Contemporary 49139

49139 Jovani Contemporary

$640  
 
Jovani Contemporary 40840

40840 Jovani Contemporary

$598  
 
Jovani Contemporary 40713

40713 Jovani Contemporary

$670  
 
 
 
Jovani Contemporary 38083

38083 Jovani Contemporary

$640  
 
 
 
 
 
 
 
Jovani Contemporary 42122

42122 Jovani Contemporary

$798  
 
 
Jovani Contemporary 39802

39802 Jovani Contemporary

$680  
 
 
Jovani Contemporary 39983

39983 Jovani Contemporary

$640  
 
 
Jovani Contemporary 26042

26042 Jovani Contemporary

$690  
 
 
Jovani Contemporary 37363

37363 Jovani Contemporary

$590  
 
 
Jovani Contemporary 40026

40026 Jovani Contemporary

$500  
 
Jovani Contemporary 43042

43042 Jovani Contemporary

$500  
 
Jovani Contemporary 47234

47234 Jovani Contemporary

$700  
 
 
 
 
 
 
 
 
Jovani Contemporary 47615

47615 Jovani Contemporary

$900  
 
 
 
Jovani Contemporary 47741

47741 Jovani Contemporary

$900  
 
 
 
Jovani Contemporary 44681

44681 Jovani Contemporary

$640  
 
Jovani Contemporary 40291

40291 Jovani Contemporary

$950  
 
 
Jovani Contemporary 38082

38082 Jovani Contemporary

$750  
 
 
 
Jovani Contemporary 39801

39801 Jovani Contemporary

$640  
 
 
 
Jovani Contemporary 22350

22350 Jovani Contemporary

$900  
 
 
 
Jovani Contemporary 09816

09816 Jovani Contemporary

$700  
 
Jovani Contemporary 07191

07191 Jovani Contemporary

$550  
 
Jovani Contemporary 22780

22780 Jovani Contemporary

$590  
 
Jovani Contemporary M05037

M05037 Jovani Contemporary

$400  
 
Jovani Contemporary M52082

M52082 Jovani Contemporary

$450  
 
Jovani Contemporary M3335

M3335 Jovani Contemporary

$590  
 
 
Jovani Contemporary 45243

45243 Jovani Contemporary

$790  
 
 
Jovani Contemporary 46003

46003 Jovani Contemporary

$790  
 
 
 
Jovani Contemporary 46303

46303 Jovani Contemporary

$550  
 
Jovani Contemporary 47572

47572 Jovani Contemporary

$590  
 
Jovani Contemporary 48206

48206 Jovani Contemporary

$700  
 
 
 
Jovani Contemporary 42393

42393 Jovani Contemporary

$550  
 
Jovani Contemporary 44917

44917 Jovani Contemporary

$790  
 
 
 
Jovani Contemporary 38084

38084 Jovani Contemporary

$730  
 
 
Jovani Contemporary 40662

40662 Jovani Contemporary

$680  
 
 
 
Jovani Contemporary 24621

24621 Jovani Contemporary

$900  
 
Jovani Contemporary 07921

07921 Jovani Contemporary

$900  
 
Jovani Contemporary 45428

45428 Jovani Contemporary

$640  
 
Jovani Contemporary 45456

45456 Jovani Contemporary

$600  
 
 
 
Jovani Contemporary 45874

45874 Jovani Contemporary

$680  
 
 
 
Jovani Contemporary 46008

46008 Jovani Contemporary

$590  
 
Jovani Contemporary 46036

46036 Jovani Contemporary

$490  
 
 
Jovani Contemporary 46641

46641 Jovani Contemporary

$440  
 
Jovani Contemporary 48667

48667 Jovani Contemporary

$550  
 
 
 
 
 
Jovani Contemporary 48787

48787 Jovani Contemporary

$750  
 
 
Jovani Contemporary 48809

48809 Jovani Contemporary

$680  
 
 
Jovani Contemporary 45995

45995 Jovani Contemporary

$490  
 
Jovani Contemporary 42404

42404 Jovani Contemporary

$530  
 
Jovani Contemporary 43773

43773 Jovani Contemporary

$680  
 
 
 
 
Jovani Contemporary 40207

40207 Jovani Contemporary

$1300  
 
Jovani Contemporary 25981

25981 Jovani Contemporary

$790  
 
 
 
 
Jovani Contemporary 39749

39749 Jovani Contemporary

$570  
 
Jovani Contemporary 39374

39374 Jovani Contemporary

$770  
 
 
 
 
 
Jovani Contemporary 05669

05669 Jovani Contemporary

$700  
 
 
 
 
 
 
Jovani Contemporary 26136

26136 Jovani Contemporary

$640  
 
Jovani Contemporary 09680

09680 Jovani Contemporary

$900  
 
Jovani Contemporary 2750

2750 Jovani Contemporary

$250  
 
Jovani Contemporary 37362

37362 Jovani Contemporary

$590  
 
 
Jovani Contemporary M05038

M05038 Jovani Contemporary

$400  
 
Jovani Contemporary 45244

45244 Jovani Contemporary

$790  
 
 
 
Jovani Contemporary 45933

45933 Jovani Contemporary

$850  
 
 
Jovani Contemporary 46305

46305 Jovani Contemporary

$640  
Jovani Contemporary 46505

46505 Jovani Contemporary

$990  
 
Jovani Contemporary 46840

46840 Jovani Contemporary

$680  
 
 
 
Jovani Contemporary 47609

47609 Jovani Contemporary

$700  
 
Jovani Contemporary 48680

48680 Jovani Contemporary

$900  
 
Jovani Contemporary 39803

39803 Jovani Contemporary

$640  
 
 
Jovani Contemporary 25750

25750 Jovani Contemporary

$990  
 
Jovani Contemporary 25749

25749 Jovani Contemporary

$790  
 
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About the Shop

APPOINTMENTS ARE HIGHLY RECOMMENDED at this time if you would like a more one on one experience with one of our personal stylists. Otherwise, walk ins are welcome, but please understand there may be a wait. CALL TODAY TO BOOK YOUR TIME SLOT TO SHOP FOR HOMECOMING, PROM, PAGEANT, BRIDAL, SOCIAL OCCASION OR MOTHER OF BRIDE/GROOM. Remember, when you are away, you can still play, on our very special and wonderful website! P.S. - Foxy Lady was voted #5 BEST DRESS STORE in the USA!

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Monday - Saturday 10am - 5:00PM

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CLOSED THANKSGIVING DAY

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843-692-7022
Customer Service
  • Contact Us
  • Returns- No returns on Formal Wear including Prom, Pageant, Bridal, or Mother of dresses
Information
  • About Us
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  • BRIDAL SUITE- Appointments are required . It is a private suite and Foxy Lady wants to give each bride personal attention.
  • PAGEANT SUITE- appointments are required. Its a private suite and Foxy Lady wants each girl to have that personal attention.
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Visit Us
APPOINTMENTS are recommended for all events
4101 North Kings HWY Myrtle Beach, SC 29577
*By 38th Avenue beside Dollar Tree, inside Village Square
PLEASE CALL TO BOOK FOR BRIDAL ABD PAGEANT APPOINTMENTS
  • Collections
  • About Us
  • Little Girls
  • Our Brides
  • Couture Favorites
  • Winner's Page
  • Our Mothers
  • Foxy Glam
Search Only in this Category
+Price Filter:
+Search In-Stock by Size
Select up to 3 sizes
Filter for In-Store Stock


+Narrow by Feature
Occasion
Type
Feature
Back Style
Color Scheme
Embellishment
Fabric
Hemline/Train
Neckline
Silhouette
Sleeve
Straps


+Narrow by Color


PROM

  • Prom 2026 All
  • Ashley Lauren
  • AVA PRESLEY
  • Colors Dress
  • Ellie Wilde
  • Jonathan Kayne
  • Joshua McKinley by Jonathan Kayne
  • Jovani
  • JVN PROM
  • Maslavi Collection by Jovani
  • Morilee Prom
  • Sherri Hill
  • Tarik Ediz Prom

SHORT FORMAL

  • Ava Presley Homecoming
  • Jovani Short
  • Jovani Short and Cocktail
  • JVN Short and Cocktail
  • Jonathan Kayne Short
  • Portia & Scarlett
  • Sherri Hill Short

COUTURE

  • Ashley Lauren Couture
  • Fernando Wong Couture
  • Jovani Couture
  • Juan Carlos
  • Sherri Hill Couture
  • Tarik Ediz Coutre

PAGEANT

  • Pageant All
  • Pageant Swimwear
  • Jamye Shaw
  • Jonathan Kayne Pageant
  • Sherri Hill Pageant
  • Designer Jumpsuits

LITTLE GIRLS PAGEANT

  • Little Girl Pageant All
  • Ashley Lauren Kids
  • Ava Presley Little Girl Pageant
  • Sherri Hill Littles
  • Sugar Kayne Littles

BRIDAL

  • Bridal accessories
  • Martin Thornburg Bridal Collection
  • Morilee Bridal, Blu
  • Sophia Tolli

SPECIAL OCCASION & MOTHER OF THE BRIDE

  • Alex Evenings
  • Alexander by Daymor
  • Feriani Couture
  • Gia Franco
  • Jovani Evening
  • Marsoni
  • MGNY by Morilee
  • Mon Cheri Collections
  • Tadashi Shoji
  • Jovani Evening

SHOES

  • Marc Defang Shoes
  • Your Party Shoes
  • Ellie Wilde
  • Jovani Short
  • Jovani Cocktail
  • JVN Homecoming
  • Sherri Hill - Fall

ACCESSORIES

  • Stefanie Somers Collection

More Styles

  • FOXY BRAND