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We require appointments for Bridal, Prom, & Pageant. Walk-Ins are always Welcome but there may be a wait . Schedule yours today at 843-692-7022
VOTED #5 BEST DRESS STORE IN THE NATION BY PAGEANT PLANET!
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  • PROM
    +
    • Prom 2025 All
    • Ashley Lauren
    • AVA PRESLEY
    • Colors Dress
    • Ellie Wilde
    • Jonathan Kayne
    • Joshua McKinley by Jonathan Kayne
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  • SHORT FORMAL
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  • COUTURE
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    • Ashley Lauren Couture
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    • Pageant All
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    • Jamye Shaw
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    • Designer Jumpsuits
  • LITTLE GIRLS PAGEANT
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    • Little Girl Pageant All
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  • BRIDAL
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    • Bridal accessories
    • Martin Thornburg Bridal Collection
    • Morilee Bridal, Blu
    • Sophia Tolli
  • SPECIAL OCCASION & MOTHER OF THE BRIDE
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    • Alex Evenings
    • Alexander by Daymor
    • Feriani Couture
    • Gia Franco
    • Jovani Evening
    • Marsoni
    • MGNY by Morilee
    • Mon Cheri Collections
    • Tadashi Shoji
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  • SHOES
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    • Marc Defang Shoes
    • Your Party Shoes
    • Ellie Wilde
    • Jovani Short
    • Jovani Cocktail
    • JVN Homecoming
    • Sherri Hill - Fall
  • ACCESSORIES
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    • Stefanie Somers Collection
  • More Styles
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    • FOXY BRAND

Maslavi Collection by Jovani

The MASLAVI Collection is a reflection. A reflection of the past and a vision of the future. As the newest venture for the New York-based fashion house Jovani, MASLAVI brings forth a new look to the market; one that is rooted in Jovani's 35-year history. Established in 1979 by Jacob Maslavi, Jovani has continued to expand and develop into a company that doesn't just make dresses for one type of woman, but for every woman. With MASLAVI, Jacob's sons, Saul and Abraham, plan to bring Jovani's signature touch to the ready-to-wear market. "We named the line after our father," said co-owner and Vice President, Abraham Maslavi. "He was an image of elegance, an image of generosity; a true visionary. MASLAVI is a reflection of him and his vision."
Sort By:
Jovani Contemporary 44681

44681 Jovani Contemporary

$640  
 
Jovani Contemporary 40291

40291 Jovani Contemporary

$950  
 
 
Jovani Contemporary 39374

39374 Jovani Contemporary

$770  
 
 
 
 
 
Jovani Contemporary 26136

26136 Jovani Contemporary

$640  
 
Jovani Contemporary 09816

09816 Jovani Contemporary

$700  
 
Jovani Contemporary 37362

37362 Jovani Contemporary

$590  
 
 
Jovani Contemporary 09018

09018 Jovani Contemporary

$1050  
 
 
 
 
Jovani Contemporary 43773

43773 Jovani Contemporary

$680  
 
 
 
 
Jovani Contemporary 25981

25981 Jovani Contemporary

$790  
 
 
 
 
Jovani Contemporary 39749

39749 Jovani Contemporary

$570  
 
Jovani Contemporary 38152

38152 Jovani Contemporary

$590  
 
 
 
Jovani Contemporary 37276

37276 Jovani Contemporary

$640  
 
Jovani Contemporary 23162

23162 Jovani Contemporary

$950  
 
 
 
 
Jovani Contemporary 42134

42134 Jovani Contemporary

$590  
 
 
Jovani Contemporary 25977

25977 Jovani Contemporary

$790  
 
 
 
 
Jovani Contemporary 09680

09680 Jovani Contemporary

$900  
 
Jovani Contemporary 2750

2750 Jovani Contemporary

$250  
 
Jovani Contemporary 40839

40839 Jovani Contemporary

$578  
 
Jovani Contemporary 44685

44685 Jovani Contemporary

$318  
 
 
 
Jovani Contemporary 39803

39803 Jovani Contemporary

$640  
 
 
Jovani Contemporary 44224

44224 Jovani Contemporary

$690  
 
Jovani Contemporary 25750

25750 Jovani Contemporary

$990  
 
Jovani Contemporary 25749

25749 Jovani Contemporary

$790  
 
Jovani Contemporary 26333

26333 Jovani Contemporary

$800  
 
Jovani Contemporary 26034

26034 Jovani Contemporary

$750  
 
Jovani Contemporary 07167

07167 Jovani Contemporary

$590  
 
Jovani Contemporary 25904

25904 Jovani Contemporary

$700  
 
 
Jovani Contemporary 25834

25834 Jovani Contemporary

$730  
 
 
 
 
Jovani Contemporary M1265

M1265 Jovani Contemporary

$590  
 
 
Jovani Contemporary 26304

26304 Jovani Contemporary

$1100  
 
Jovani Contemporary 22284

22284 Jovani Contemporary

$680  
 
 
 
Jovani Contemporary 24650

24650 Jovani Contemporary

$640  
 
Jovani Contemporary 26035

26035 Jovani Contemporary

$750  
 
Jovani Contemporary 62104

62104 Jovani Contemporary

$460  
 
Jovani Contemporary 04284

04284 Jovani Contemporary

$590  
 
 
 
Jovani Contemporary 42597

42597 Jovani Contemporary

$500  
 
 
Jovani Contemporary M04302

M04302 Jovani Contemporary

$550  
 
 
Jovani Contemporary 24568

24568 Jovani Contemporary

$750  
 
Jovani Contemporary 40897

40897 Jovani Contemporary

$900  
 
Jovani Contemporary 24649

24649 Jovani Contemporary

$598  
 
Jovani Contemporary 42146

42146 Jovani Contemporary

$790  
 
Jovani Contemporary M68930

M68930 Jovani Contemporary

$500  
 
Jovani Contemporary 07166

07166 Jovani Contemporary

$590  
 
Jovani Contemporary M50966

M50966 Jovani Contemporary

$358  
 
Jovani Contemporary 26199

26199 Jovani Contemporary

$790  
 
Jovani Contemporary 07093

07093 Jovani Contemporary

$640  
 
Jovani Contemporary 43132

43132 Jovani Contemporary

$538  
 
Jovani Contemporary 09124

09124 Jovani Contemporary

$690  
 
 
 
 
 
Jovani Contemporary 06843

06843 Jovani Contemporary

$550  
 
Jovani Contemporary M3335

M3335 Jovani Contemporary

$590  
 
 
Jovani Contemporary M03286

M03286 Jovani Contemporary

$590  
 
Jovani Contemporary M1849

M1849 Jovani Contemporary

$360  
 
 
Jovani Contemporary 39750

39750 Jovani Contemporary

$550  
 
 
 
 
 
Jovani Contemporary 42348

42348 Jovani Contemporary

$640  
 
 
Jovani Contemporary 43593

43593 Jovani Contemporary

$498  
 
 
 
Jovani Contemporary 42121

42121 Jovani Contemporary

$850  
 
 
 
 
Jovani Contemporary 42432

42432 Jovani Contemporary

$680  
 
Jovani Contemporary 42632

42632 Jovani Contemporary

$680  
 
 
 
Jovani Contemporary 42147

42147 Jovani Contemporary

$640  
 
Jovani Contemporary 39743

39743 Jovani Contemporary

$680  
 
 
 
Jovani Contemporary 23001

23001 Jovani Contemporary

$590  
 
Jovani Contemporary 09017

09017 Jovani Contemporary

$598  
 
 
 
Jovani Contemporary 39969

39969 Jovani Contemporary

$790  
 
 
 
 
Jovani Contemporary 04171

04171 Jovani Contemporary

$480  
 
 
 
 
Jovani Contemporary 22350

22350 Jovani Contemporary

$900  
 
 
 
Jovani Contemporary 37347

37347 Jovani Contemporary

$900  
 
Jovani Contemporary 05669

05669 Jovani Contemporary

$700  
 
 
 
 
 
 
Jovani Contemporary 37038

37038 Jovani Contemporary

$640  
 
 
Jovani Contemporary 36624

36624 Jovani Contemporary

$700  
 
 
 
Jovani Contemporary 24144

24144 Jovani Contemporary

$640  
 
 
 
Jovani Contemporary 23150

23150 Jovani Contemporary

$680  
 
 
Jovani Contemporary 24537

24537 Jovani Contemporary

$850  
 
 
 
Jovani Contemporary 25773

25773 Jovani Contemporary

$1100  
 
 
Jovani Contemporary 05308

05308 Jovani Contemporary

$470  
 
 
Jovani Contemporary 09836

09836 Jovani Contemporary

$590  
 
Jovani Contemporary 07551

07551 Jovani Contemporary

$900  
 
 
 
Jovani Contemporary 37031

37031 Jovani Contemporary

$680  
 
 
 
Jovani Contemporary 07807

07807 Jovani Contemporary

$590  
 
 
 
 
 
Jovani Contemporary 22817

22817 Jovani Contemporary

$4000  
 
 
 
Jovani Contemporary 09726

09726 Jovani Contemporary

$700  
 
 
 
 
Jovani Contemporary 26042

26042 Jovani Contemporary

$690  
 
 
Jovani Contemporary 36625

36625 Jovani Contemporary

$590  
 
Jovani Contemporary M04827

M04827 Jovani Contemporary

$460  
 
Jovani Contemporary M3285

M3285 Jovani Contemporary

$590  
 
Jovani Contemporary M03256

M03256 Jovani Contemporary

$490  
 
Jovani Contemporary 09019

09019 Jovani Contemporary

$590  
 
Jovani Contemporary 08310

08310 Jovani Contemporary

$598  
 
 
 
 
 
Jovani Contemporary 23002

23002 Jovani Contemporary

$790  
 
 
Jovani Contemporary 07191

07191 Jovani Contemporary

$550  
 
Jovani Contemporary M3393

M3393 Jovani Contemporary

$550  
 
Jovani Contemporary 07411

07411 Jovani Contemporary

$550  
 
 
Jovani Contemporary 39821

39821 Jovani Contemporary

$590  
 
 
 
Jovani Contemporary M61912

M61912 Jovani Contemporary

$590  
 
Jovani Contemporary M05038

M05038 Jovani Contemporary

$400  
 
Jovani Contemporary M05037

M05037 Jovani Contemporary

$400  
 
Jovani Contemporary M61374

M61374 Jovani Contemporary

$550  
 
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About the Shop

APPOINTMENTS ARE HIGHLY RECOMMENDED at this time if you would like a more one on one experience with one of our personal stylists. Otherwise, walk ins are welcome, but please understand there may be a wait. CALL TODAY TO BOOK YOUR TIME SLOT TO SHOP FOR PROM, PAGEANT, BRIDAL, SOCIAL OCCASION OR MOTHER OF BRIDE/GROOM. Remember, when you are away, you can still play, on our very special and wonderful website! P.S. - Foxy Lady was voted #5 BEST DRESS STORE in the USA!

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Monday - Saturday 10am - 5:00PM

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843-692-7022
Customer Service
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  • Returns- No returns on Formal Wear including Prom, Pageant, Bridal, or Mother of dresses
Information
  • About Us
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  • BRIDAL SUITE- Appointments are required . It is a private suite and Foxy Lady wants to give each bride personal attention.
  • PAGEANT SUITE- appointments are required. Its a private suite and Foxy Lady wants each girl to have that personal attention.
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Visit Us
APPOINTMENTS are recommended for all events
4101 North Kings HWY Myrtle Beach, SC 29577
*By 38th Avenue beside Dollar Tree, inside Village Square
PLEASE CALL TO BOOK FOR BRIDAL ABD PAGEANT APPOINTMENTS
  • Collections
  • About Us
  • Little Girls
  • Our Brides
  • Couture Favorites
  • Winner's Page
  • Our Mothers
  • Foxy Glam
Search Only in this Category
+Price Filter:
+Search In-Stock by Size
Select up to 3 sizes
Filter for In-Store Stock


+Narrow by Feature
Occasion
Type
Feature
Back Style
Color Scheme
Embellishment
Fabric
Hemline/Train
Neckline
Silhouette
Sleeve
Straps


+Narrow by Color


PROM

  • Prom 2025 All
  • Ashley Lauren
  • AVA PRESLEY
  • Colors Dress
  • Ellie Wilde
  • Jonathan Kayne
  • Joshua McKinley by Jonathan Kayne
  • Jovani
  • JVN PROM
  • Maslavi Collection by Jovani
  • Morilee Prom
  • Sherri Hill
  • Tarik Ediz Prom

SHORT FORMAL

  • Jovani Short
  • Jovani Short and Cocktail
  • JVN Short and Cocktail
  • Jonathan Kayne Short
  • Portia & Scarlett
  • Sherri Hill Short

COUTURE

  • Ashley Lauren Couture
  • Fernando Wong Couture
  • Jovani Couture
  • Juan Carlos
  • Sherri Hill Couture
  • Tarik Ediz Coutre

PAGEANT

  • Pageant All
  • Pageant Swimwear
  • Jamye Shaw
  • Jonathan Kayne Pageant
  • Sherri Hill Pageant
  • Designer Jumpsuits

LITTLE GIRLS PAGEANT

  • Little Girl Pageant All
  • Ashley Lauren Kids
  • Sherri Hill Littles
  • Sugar Kayne Littles

BRIDAL

  • Bridal accessories
  • Martin Thornburg Bridal Collection
  • Morilee Bridal, Blu
  • Sophia Tolli

SPECIAL OCCASION & MOTHER OF THE BRIDE

  • Alex Evenings
  • Alexander by Daymor
  • Feriani Couture
  • Gia Franco
  • Jovani Evening
  • Marsoni
  • MGNY by Morilee
  • Mon Cheri Collections
  • Tadashi Shoji
  • Jovani Evening

SHOES

  • Marc Defang Shoes
  • Your Party Shoes
  • Ellie Wilde
  • Jovani Short
  • Jovani Cocktail
  • JVN Homecoming
  • Sherri Hill - Fall

ACCESSORIES

  • Stefanie Somers Collection

More Styles

  • FOXY BRAND