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We require appointments for Homecoming, Bridal, Prom, Mother Of, and Pageant. Walk-Ins are always Welcome but there may be a wait . Schedule your appointment today at 843-692-7022 to assure your stylist.
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Call us: 843-692-7022
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  • PROM
    +
    • Prom 2026 All
    • Ashley Lauren
    • AVA PRESLEY
    • Ellie Wilde
    • Jonathan Kayne
    • Joshua McKinley by Jonathan Kayne
    • Jovani Prom
    • JVN PROM
    • Le Femme Prom
    • Maslavi Collection by Jovani
    • Sherri Hill
    • Sherri Hill - Fall
    • Tarik Ediz Prom
  • SHORT FORMAL
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    • Ava Presley Homecoming
    • Jovani Short
    • Jovani Short and Cocktail
    • JVN Short and Cocktail
    • Jonathan Kayne Short
    • Portia & Scarlett
    • Sherri Hill Short
  • COUTURE
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    • Ashley Lauren Couture
    • Fernando Wong Couture
    • Juan Carlos
    • Sherri Hill Couture
    • Tarik Ediz Coutre
  • PAGEANT
    +
    • Pageant All
    • Pageant Swimwear
    • Jamye Shaw
    • Jonathan Kayne Pageant
    • Sherri Hill Pageant
    • Designer Jumpsuits
  • LITTLE GIRLS PAGEANT
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    • Little Girl Pageant All
    • Ashley Lauren Kids
    • Ava Presley Little Girl Pageant
    • Sugar Kayne Littles
  • BRIDAL
    +
    • Bridal accessories
    • Martin Thornburg Bridal Collection
    • Morilee Bridal, Blu
    • Sophia Tolli
  • SPECIAL OCCASION & MOTHER OF THE BRIDE
    +
    • Alex Evenings
    • Alexander by Daymor
    • Feriani Couture
    • Gia Franco
    • Jovani Evening
    • Marsoni
    • MGNY by Morilee
    • Tadashi Shoji
    • Jovani Evening
  • More Styles
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    • FOXY BRAND

Maslavi Collection by Jovani

The MASLAVI Collection is a reflection. A reflection of the past and a vision of the future. As the newest venture for the New York-based fashion house Jovani, MASLAVI brings forth a new look to the market; one that is rooted in Jovani's 35-year history. Established in 1979 by Jacob Maslavi, Jovani has continued to expand and develop into a company that doesn't just make dresses for one type of woman, but for every woman. With MASLAVI, Jacob's sons, Saul and Abraham, plan to bring Jovani's signature touch to the ready-to-wear market. "We named the line after our father," said co-owner and Vice President, Abraham Maslavi. "He was an image of elegance, an image of generosity; a true visionary. MASLAVI is a reflection of him and his vision."
Sort By:
Jovani Contemporary 46840

46840 Jovani Contemporary

$748  
 
 
 
Jovani Contemporary 40713

40713 Jovani Contemporary

$737  
 
 
 
Jovani Contemporary 44681

44681 Jovani Contemporary

$704  
 
Jovani Contemporary 24144

24144 Jovani Contemporary

$704  
 
 
 
Jovani Contemporary 25773

25773 Jovani Contemporary

$1210  
 
 
Jovani Contemporary 26042

26042 Jovani Contemporary

$759  
 
 
Jovani Contemporary 37393

37393 Jovani Contemporary

$770  
 
 
 
Jovani Contemporary 45159

45159 Jovani Contemporary

$627  
 
Jovani Contemporary 45997

45997 Jovani Contemporary

$550  
 
Jovani Contemporary 40933

40933 Jovani Contemporary

$1210  
 
 
Jovani Contemporary 40712

40712 Jovani Contemporary

$768  
 
 
 
Jovani Contemporary 38083

38083 Jovani Contemporary

$704  
 
 
 
 
 
 
 
Jovani Contemporary 39983

39983 Jovani Contemporary

$704  
 
 
Jovani Contemporary 39888

39888 Jovani Contemporary

$605  
 
 
Jovani Contemporary 42801

42801 Jovani Contemporary

$759  
 
 
Jovani Contemporary 24621

24621 Jovani Contemporary

$990  
 
Jovani Contemporary 37363

37363 Jovani Contemporary

$649  
 
 
Jovani Contemporary 40026

40026 Jovani Contemporary

$550  
 
Jovani Contemporary 45558

45558 Jovani Contemporary

$517  
 
 
 
 
 
Jovani Contemporary 46007

46007 Jovani Contemporary

$759  
 
 
 
Jovani Contemporary 46303

46303 Jovani Contemporary

$605  
 
Jovani Contemporary 47233

47233 Jovani Contemporary

$748  
 
 
 
 
Jovani Contemporary 40840

40840 Jovani Contemporary

$658  
 
Jovani Contemporary 44917

44917 Jovani Contemporary

$869  
 
 
 
Jovani Contemporary 40659

40659 Jovani Contemporary

$583  
 
Jovani Contemporary 44224

44224 Jovani Contemporary

$869  
 
Jovani Contemporary 42122

42122 Jovani Contemporary

$878  
 
 
Jovani Contemporary 38152

38152 Jovani Contemporary

$704  
 
 
 
Jovani Contemporary 40300

40300 Jovani Contemporary

$825  
 
 
 
 
 
Jovani Contemporary M52082

M52082 Jovani Contemporary

$495  
 
Jovani Contemporary 44979

44979 Jovani Contemporary

$748  
 
 
 
 
Jovani Contemporary 45243

45243 Jovani Contemporary

$869  
 
 
Jovani Contemporary 45388

45388 Jovani Contemporary

$825  
 
 
Jovani Contemporary 45933

45933 Jovani Contemporary

$935  
 
 
Jovani Contemporary 42393

42393 Jovani Contemporary

$605  
 
Jovani Contemporary 40662

40662 Jovani Contemporary

$748  
 
 
 
Jovani Contemporary 40291

40291 Jovani Contemporary

$1045  
 
 
Jovani Contemporary 23026

23026 Jovani Contemporary

$792  
 
 
 
Jovani Contemporary 39821

39821 Jovani Contemporary

$649  
 
 
 
Jovani Contemporary 22780

22780 Jovani Contemporary

$649  
 
Jovani Contemporary 45136

45136 Jovani Contemporary

$704  
 
Jovani Contemporary 45220

45220 Jovani Contemporary

$990  
 
 
Jovani Contemporary 45245

45245 Jovani Contemporary

$330  
 
Jovani Contemporary 45640

45640 Jovani Contemporary

$517  
 
 
 
 
Jovani Contemporary 46008

46008 Jovani Contemporary

$649  
 
Jovani Contemporary 46267

46267 Jovani Contemporary

$990  
 
 
Jovani Contemporary 46305

46305 Jovani Contemporary

$704  
 
Jovani Contemporary 46505

46505 Jovani Contemporary

$1089  
 
Jovani Contemporary 46641

46641 Jovani Contemporary

$484  
 
Jovani Contemporary 42404

42404 Jovani Contemporary

$583  
 
Jovani Contemporary 40207

40207 Jovani Contemporary

$1430  
 
Jovani Contemporary 42146

42146 Jovani Contemporary

$869  
 
Jovani Contemporary 39801

39801 Jovani Contemporary

$704  
 
 
 
Jovani Contemporary 24537

24537 Jovani Contemporary

$935  
 
 
 
Jovani Contemporary 2750

2750 Jovani Contemporary

$275  
 
Jovani Contemporary 37362

37362 Jovani Contemporary

$649  
 
 
Jovani Contemporary 43365

43365 Jovani Contemporary

$770  
 
Jovani Contemporary 45244

45244 Jovani Contemporary

$869  
 
 
 
Jovani Contemporary 45974

45974 Jovani Contemporary

$605  
 
Jovani Contemporary 46036

46036 Jovani Contemporary

$539  
 
 
Jovani Contemporary 47609

47609 Jovani Contemporary

$770  
 
Jovani Contemporary 42348

42348 Jovani Contemporary

$1045  
 
 
Jovani Contemporary 39803

39803 Jovani Contemporary

$704  
 
 
Jovani Contemporary 39749

39749 Jovani Contemporary

$627  
 
Jovani Contemporary 39802

39802 Jovani Contemporary

$748  
 
 
Jovani Contemporary 26333

26333 Jovani Contemporary

$880  
 
Jovani Contemporary 26034

26034 Jovani Contemporary

$825  
 
Jovani Contemporary 42134

42134 Jovani Contemporary

$649  
 
 
Jovani Contemporary 24569

24569 Jovani Contemporary

$825  
 
Jovani Contemporary 43139

43139 Jovani Contemporary

$825  
 
 
 
 
 
Jovani Contemporary 45428

45428 Jovani Contemporary

$704  
 
Jovani Contemporary 46003

46003 Jovani Contemporary

$869  
 
 
 
Jovani Contemporary 44685

44685 Jovani Contemporary

$350  
 
 
 
Jovani Contemporary 43593

43593 Jovani Contemporary

$548  
 
 
 
Jovani Contemporary 25750

25750 Jovani Contemporary

$1089  
 
Jovani Contemporary 39374

39374 Jovani Contemporary

$847  
 
 
 
 
 
Jovani Contemporary 25904

25904 Jovani Contemporary

$770  
 
 
Jovani Contemporary 25749

25749 Jovani Contemporary

$869  
 
Jovani Contemporary 37038

37038 Jovani Contemporary

$704  
 
 
Jovani Contemporary M03256

M03256 Jovani Contemporary

$539  
 
Jovani Contemporary 24634

24634 Jovani Contemporary

$649  
 
 
 
 
Jovani Contemporary 45249

45249 Jovani Contemporary

$935  
 
 
 
 
Jovani Contemporary 46004

46004 Jovani Contemporary

$649  
 
Jovani Contemporary 47572

47572 Jovani Contemporary

$649  
 
Jovani Contemporary 26304

26304 Jovani Contemporary

$1210  
 
Jovani Contemporary 25834

25834 Jovani Contemporary

$803  
 
 
 
 
Jovani Contemporary 42597

42597 Jovani Contemporary

$627  
 
 
Jovani Contemporary M55213

M55213 Jovani Contemporary

$869  
 
Jovani Contemporary M55211

M55211 Jovani Contemporary

$748  
 
Jovani Contemporary M61371

M61371 Jovani Contemporary

$1045  
 
Jovani Contemporary M04302

M04302 Jovani Contemporary

$605  
 
 
Jovani Contemporary 24568

24568 Jovani Contemporary

$825  
 
Jovani Contemporary 46593

46593 Jovani Contemporary

$550  
 
Jovani Contemporary 47545

47545 Jovani Contemporary

$759  
 
Jovani Contemporary 40839

40839 Jovani Contemporary

$636  
 
Jovani Contemporary 62104

62104 Jovani Contemporary

$506  
 
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About the Shop

APPOINTMENTS ARE HIGHLY RECOMMENDED at this time if you would like a more one on one experience with one of our personal stylists. Otherwise, walk ins are welcome, but please understand there may be a wait. CALL TODAY TO BOOK YOUR TIME SLOT TO SHOP FOR HOMECOMING, PROM, PAGEANT, BRIDAL, SOCIAL OCCASION OR MOTHER OF BRIDE/GROOM. Remember, when you are away, you can still play, on our very special and wonderful website! P.S. - Foxy Lady was voted #5 BEST DRESS STORE in the USA!

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Monday - Saturday 10am - 5:00PM

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CLOSED CHRISTMAS EVE

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CLOSED NEW YEAR'S DAY

843-692-7022
Customer Service
  • Contact Us
  • Returns- No returns on Formal Wear including Prom, Pageant, Bridal, or Mother of dresses
Information
  • About Us
  • Online Sales Policy
  • BRIDAL SUITE- Appointments are required . It is a private suite and Foxy Lady wants to give each bride personal attention.
  • PAGEANT SUITE- appointments are required. Its a private suite and Foxy Lady wants each girl to have that personal attention.
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Visit Us
APPOINTMENTS are recommended for all events
4101 North Kings HWY Myrtle Beach, SC 29577
*By 38th Avenue beside Dollar Tree, inside Village Square
PLEASE CALL TO BOOK FOR BRIDAL AND PAGEANT APPOINTMENTS
  • Collections
  • About Us
  • Little Girls
  • Our Brides
  • Couture Favorites
  • Winner's Page
  • Our Mothers
  • Foxy Glam
Search Only in this Category
+Price Filter:
+Search In-Stock by Size
Select up to 3 sizes
Filter for In-Store Stock


+Narrow by Feature
Occasion
Type
Feature
Back Style
Color Scheme
Embellishment
Fabric
Hemline/Train
Neckline
Silhouette
Sleeve
Straps


+Narrow by Color


PROM

  • Prom 2026 All
  • Ashley Lauren
  • AVA PRESLEY
  • Ellie Wilde
  • Jonathan Kayne
  • Joshua McKinley by Jonathan Kayne
  • Jovani Prom
  • JVN PROM
  • Le Femme Prom
  • Maslavi Collection by Jovani
  • Sherri Hill
  • Sherri Hill - Fall
  • Tarik Ediz Prom

SHORT FORMAL

  • Ava Presley Homecoming
  • Jovani Short
  • Jovani Short and Cocktail
  • JVN Short and Cocktail
  • Jonathan Kayne Short
  • Portia & Scarlett
  • Sherri Hill Short

COUTURE

  • Ashley Lauren Couture
  • Fernando Wong Couture
  • Juan Carlos
  • Sherri Hill Couture
  • Tarik Ediz Coutre

PAGEANT

  • Pageant All
  • Pageant Swimwear
  • Jamye Shaw
  • Jonathan Kayne Pageant
  • Sherri Hill Pageant
  • Designer Jumpsuits

LITTLE GIRLS PAGEANT

  • Little Girl Pageant All
  • Ashley Lauren Kids
  • Ava Presley Little Girl Pageant
  • Sugar Kayne Littles

BRIDAL

  • Bridal accessories
  • Martin Thornburg Bridal Collection
  • Morilee Bridal, Blu
  • Sophia Tolli

SPECIAL OCCASION & MOTHER OF THE BRIDE

  • Alex Evenings
  • Alexander by Daymor
  • Feriani Couture
  • Gia Franco
  • Jovani Evening
  • Marsoni
  • MGNY by Morilee
  • Tadashi Shoji
  • Jovani Evening

More Styles

  • FOXY BRAND